The GJEPC is the first industry body to join the organisation as part of the Luanda Accord, a massive multi-million-dollar global marketing project for natural diamonds, which was announced last year.
Natural Diamond Council CEO Amber Pepper described the appointment as a ‘powerful step forward’ for industry collaboration in the diamond trade.
“India plays a vital role in the global natural-diamond value chain, and GJEPC’s membership reflects our shared commitment to driving sustained category marketing, elevating consumer education, and championing the long-term growth and differentiation of natural diamonds,” Pepper said.
The Luanda Accord involves leading figures in the global industry, including countries, organisations, and mining companies, funding a collective marketing project to promote natural diamonds.
Angolan state-owned companies Endiama and Sodiam secured membership in January. Given India’s pivotal role in the global diamond trade, as the centre of cutting and polishing, GJEPC chairman Kirit Bhansali said joining the Natural Diamond Council was important.
“The NDC represents the voice of our industry to consumers globally, and it is important that we collectively support its efforts in the category marketing of natural diamonds,” Bhansali said.
“As a new generation of modern consumers emerges, it is increasingly important that we continue to engage them through meaningful storytelling, inspiration, and education. This shared vision is what led us to become members of the NDC and to contribute both strategically and financially to its long-term mission and growth.”
The NDC was founded in 2000 to advance the integrity of the diamond industry by educating consumers. It was formerly known as the Diamond Producers Association.
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