The launch builds on Van Cleef & Arpels' history with Egyptian iconography, which began after the 1922 discovery of Tutankhamun's Tomb. The brand created its first Egyptian-inspired designs between 1923 and 1925.
Fascinating Egypt focuses on high-carat colour gemstones and diamonds. The designs draw on Egyptian mythology and landscapes, including the Nile River, papyrus reeds and sacred animals, and incorporate the brand's signature mystery setting. For example, inspired by the Nile, the Rivage égyptien necklace features 37 pear-shaped Zambian emeralds totalling 41.58 carats, along with water and bird motifs.
President Catherine Rénier explained that Fascinating Egypt draws upon the rich creative heritage preserved within Van Cleef & Arpels' archives while reinterpreting ancient motifs through a modern lens.
“Our aim with this High Jewellery collection is also to offer a contemporary perspective on these influences, to celebrate the various forms of Egyptomania in all their artistic expressions,” Rénier said.
“Thus, we have envisioned a jewellery panorama that tells the story of an Egypt reinterpreted through the centuries.”
Notable pieces include a 10.02-carat fancy vivid yellow diamond in the Beauté légendaire necklace, a 28.08-carat cabochon sapphire in the Esprit de l'univers necklace and a 26.21-carat oval pink sapphire in the transformable Promesse souveraine set.
Fascinating Egypt continues Van Cleef & Arpels’ narrative approach to high-end jewellery, following Treasure Island in 2025 and Le Grand Tour in 2023. The collection has reportedly experienced strong demand.
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