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Articles from DIAMOND JEWELLERY (865 Articles), STERLING SILVER JEWELLERY (839 Articles), RINGS - GENERAL (761 Articles)

Australian-made
Australian-made
 










Branding Australian jewellery

The meteoric rise of branded jewellery continues to change the local industry, but does 'Australian brand' necessarily mean 'Australian made' jewellery?
How do Australian companies compete in an increasingly globalised world? What can Australian jewellery designers and manufacturers do to compete against the increasing multitude of international brands?  

What should Australian companies do to capitalise on branding and can local manufacturing survive and prosper against the big international jewellery brands?

In this specially formatted digital magazine, Jeweller explores these issues in an in-depth analysis.

Then we provide a Q&A forum featuring 11 of Australian’s leading jewellery brands where each of them tell their own story and explain how they’re actually doing it.



Click here to read the digital edition.









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