Fashion models at last year's JAA Design Awards
Fashion models to show off jewellery at Sydney fair
Posted June 28, 2011 | By Sonia Nair
Expertise Events will celebrate the JAA International Jewellery Fair’s 20th anniversary in style with a live fashion parade that will revolutionise the fair’s day-to-day format.
Dubbed ‘Collection Preview Live’, the European-style runway show will feature professional models wearing exhibitors’ jewellery and watches. Three 15-minute long parades are set to take place on each day of the fair at hourly intervals between 12pm and 2pm.
Expertise Events managing director Gary Fitz-Roy has enlisted the services of the Niche Marketing Group to produce the fashion parade that is intended to commemorate the fair’s 20th anniversary. Fitz-Roy said it may become an annual event if it receives a positive response from exhibitors and attendees alike.
Fitz-Roy said the live fashion parade will be an ideal way to showcase the latest trends in the industry. “Collection Preview Live is designed to give retailers the chance to view our exhibitors’ products in-situ on real people,” he said.
“As well as bringing a new level of entertainment, glamour and sophistication to the event, we hope to provide inspiration to retailers as they search for new solutions for their business,” he added.
Exhibitors interested in having their products showcased had to pay a fee and supply products for whichever fashion segment they were appearing in.
Separately, New Zealand retailers who are interested in attending the Sydney fair can make use of a group package developed by the New Zealand Retailers Association and the Jewellers Association of New Zealand (JANZ). The package will offer Kiwi retailers a special group price to the fair inclusive of airfares and accommodation. JANZ will also have a stand at the fair and a Kiwi lounge area.
“The Sydney fair has a longstanding history with many New Zealand retailers and we welcome the efforts of JANZ to assist them attend the fair in its 20th year,” Fitz-Roy said.
More information:
JAA International Jewellery Fair