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Articles from EDUCATION / TRAINING (185 Articles), MARKETING (104 Articles), COMPUTER SYSTEMS / SOFTWARE (26 Articles)

The consumption of mobile, internet capable technologies by the public has created great opportunities for direct marketing for retailers.
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Smart Shopping: change or disappear

Rattled by online competition and depressed sales traditional retailers and jewellers are embracing multi-channel operations, like smart phone shopping, to reach increasingly more demanding customers at their point of need 24 hours a day.
Imagine receiving an SMS message right outside a supermarket that greets you by name and lists the daily specials inside. Imagine then entering that supermarket to find various multimedia displays littered among the products. Move through an aisle and...

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