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Search Results - Marketing

your search of 'Marketing' has 104 results.

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Najo's visual merchandising competition invites retailers to create a sea-themed display

News
Jewellery contest draws on retailer creativity

Jewellery supplier Najo has launched a visual merchandising competition that aims to reward creative retailers while increasing foot traffic and sales. Read more »
De Beers has launched an advertising campaign spanning television, print and social media

News
De Beers’ new campaign to stimulate diamond sales

Underscoring the importance it places on diamond branding, De Beers Group has announced a “major investment” in advertising for the Christmas-New Year trading period. Read more »
Mondial is believed to be the first Australian jeweller to feature real same-sex couples in its marketing

News
Local jewellers start to focus on same-sex couples

In another example of the evolving bridal jewellery sector, an Australian retailer has joined the likes of Tiffany & Co by launching an advertising campaign featuring real-life same-sex couples. Read more »
Serve up aces by putting customers first

Tips on Selling
Focus on customers first

Great product, heavy promotion and competitive pricing will always assist businesses but SUE COCKBURN says customer service still remains retail’s ace in the hand, especially for new stores. Subscription required. Read more »
Sell more by tapping into emotions

Tips on Selling
The psychology of selling with emotion

Top salespeople are those who understand how different emotions directly impact upon the selling process. ROSS SIMMONDS reports on how best to leverage specific personality traits. Subscription required. Read more »
The 2016 Nationwide Jewellers conference will be held at the QT Gold Coast hotel in Queensland

News
Nationwide Jewellers reveals conference line-up

An international social media guru is just one of the headline acts announced for the annual Nationwide Jewellers conference. Read more »
Peter W Beck has released the seventh volume of its wedding ring and jewellery catalogue

News
Wedding ring catalogue to increase sales

Jewellery retailers will soon have a new resource to help increase wedding ring sales, with a local supplier set to launch the promotion at the upcoming Sydney trade fair.  Read more »
Keep messages clear and concise

Tips on Selling
Improve sales by improving your emails! Here’s how

Email marketing may be ‘free’ but that doesn’t mean retailers should send emails whenever they feel like it. BOB PHIBBS discusses seven ways to ensure a campaign hits the mark and increases sales. Subscription required. Read more »
Harold Lloyd dangling from a large clock in his iconic scene from Safety Last!, a 1923 silent romantic comedy.

Feature Stories
Can your store survive the next decade?

Retail is predicated on well-established habits but breaking free of these is imperative for retailers looking for ways to engage the new breed of consumers. CHRIS PETERSEN reports. Subscription required. Read more »

Logged On
Tweet loudly, tweet proudly

Twitter projects 6,000 tweets every second so it’s easy to get lost in the din. However, jewellers can cut through the noise and wow followers with these tips from HARSH AJMERA. Read more »

Feature Stories
Plan, purchase and profit

In part one of a two-part look at profitable retailing, DAVID BROWN discusses the integral components of planning, purchasing and selling new products. Read more »

Feature Stories
The virtual sales room

Today’s tech-savvy consumers are getting personal help at the click of a mouse. HEATHER MCCRACKEN reports on the new digital tools helping retailers put service into cyberspace. Read more »
Eternity Diamonds' new marketing focuses on couples to encourage an emotional connection with consumers

News
Australian diamond supplier relaunches brand

An Australian diamond and gemstone supplier is taking a new marketing approach with its diamond offering in an effort to meet expanding branded jewellery demands and gain a competitive edge over online retailers. Read more »
Several high-profile international jewellers will be speaking at this year's Sydney trade fair

News
Sydney jewellery fair lands international big wigs

This year’s Sydney trade fair is set to provide jewellery retailers with sales-boosting advice through an educational program, which includes presentations from a number of high-profile international speakers. Read more »
The song licensing deal will promote Thomas Sabo's new Love Bridge collection

News
Thomas Sabo secures John Legend song

Thomas Sabo has announced a licensing deal for an international hit song that will form part of a marketing campaign for the jewellery brand’s new Love Bridge collection. Read more »

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