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   Get back into the swing of the roaring 20s
Get back into the swing of the roaring 20s
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Jazz age jewellery gets its swing back

Fashions come and go and then come back again. Could the latest ‘in thing’ be vintage-inspired jewellery?
Advancements in life most often come from building on the past, but fashion sometimes dictates that we just to try and re-create it. 

Following the wild success of HBO drama Boardwalk Empire and a remake of The Great Gatsby currently headed for cinemas, old-fashioned class is back in style. The jewellery world has quickly caught on to this trend with a number of vintage inspired designs beginning to emerge.

Small memorabilia worn as jewellery, silver fob chains, medallions and sovereign holders are becoming fashionable again as modern consumers seek to emulate the glamour and flare that rose out of the Roaring Twenties.

A number of jewellers have already caught the wave of this latest trend, with antique jewellery specialist Ann Koh saying she had noticed a clear growth in interest in everything old, even with the young.

“There has been enormous interest,” Koh said. “I sell a lot of vintage and antique rings to girls becoming engaged. There’s a group in the population, both young and old, that would never wear pre-loved jewellery, and there’s also people who wouldn’t wear new jewellery because they find it boring.”

Koh said jewellery lovers are not just attracted to the style of the pieces but also the stories behind them.

A piece from Jewellery designer Azza Fahmy's 1920s inspired collection
A piece from Jewellery designer Azza Fahmy's 1920s inspired collection

“With the old stuff there’s the intricate workmanship and history to appreciate as well as the product,” Koh explained. “A lot of people prefer the old art of jewellery. “

Koh also owns a pocket watch that was used as a watch in the original Great Gatsby film.

Tiffany & Co. 
The other half of this developing market is jewellery brands creating new pieces heavily influenced by the era. Tiffany & Co. has produced the jewellery for the new Great Gatsby film, and while there’s no word on whether the pieces will get a public release, there are other brands who are already producing new, Twenties-inspired pieces. 

Mark Milton’s general manager Heidi Plentinger has made sure her brand Pepperpink has jumped on the trend early.

Pepperpink exhibited at the recent national Love Vintage Show, and it was the only new jewellery brand on display, with antique jewellery making up most of the show. 

Pepper Pink
Pepper Pink's team at the Love Vintage show
A gold watch makes this dapper gentleman
A gold watch makes this dapper gentleman
Could the latest ‘in thing’ be vintage-inspired jewellery?
Could the latest ‘in thing’ be vintage-inspired jewellery?

 “There’s definitely a trend towards jewellery that is a little bit vintage,” Plentinger told Jeweller. “We’ve noticed that in styles coming out and what our customers are asking for.”

Tiffany and Co. designed jewellery for the new Great Gatsby film
Tiffany and Co. designed jewellery for the new Great Gatsby film

“We were actually approached by the vintage show, they saw our stock and thought that we would be suitable in what they were trying to portray to the consumer,” Plentinger said.

Plentinger put the recent fascination with old-world jewellery down to a trend crossing many forms of fashion.

“An appreciation of the older style has developed, people are looking for other influences,” Plentinger said. “The antique, older styles are coming back with everything though, including clothes fashion and furniture, and jewellery is a part of that trend.”

While Pepperpink has a headstart on the competition, Plentinger said she expects similar style jewellery to proliferate soon and doubts she will be the lone new product representative at next year’s show.

To view latest vintage trends, visit Jeweller's Pinterest 'Vintage Va-Voom' board.










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Friday, 22 November, 2019 09:26pm
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