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Articles from MARKETING (105 Articles)

How are your customer relationships?
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Retailers are much more than Middlemen

The dynamics of customer/retailer relationships have changed and it is crucial that jewellers see themselves as more than a mere conduit between supplier and consumer. Tony and Leanne Argyle report.
Already, enough has been written about the impact of the internet on traditional retail to fill a library so there's little point rehashing any of that here. Instead, this article focuses on the way that the internet is altering the tenuous, yet symbi...

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