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Articles from GEMSET JEWELLERY (316 Articles), GEMSTONES - LOOSE (254 Articles)










Swarovski Gem's new topaz campaign.
Swarovski Gem's new topaz campaign.

Swarovski Gems brilliant new cut for topaz

Swarovski has launched a new cut specifically for topaz, which the company boasts increases the stone’s maximum light return and fire well above that of any other topaz on the market.
Swarovski Gems calls this new cut for natural topaz, Natural Brilliance, and it says now achieves a 130 per cent higher brilliance than any other topaz. 

The new cut was revealed at Vicenzaoro Winter 2013, the first international jewellery fair of the year, held in Vicenza, Italy.

The company claims the Natural Brilliance cut for topaz was designed and evaluated using the Gemological Institute of America’s profound parameters for the obtainment of maximum light return and fire – the two key factors for the brilliance of a cut stone. 

A spokesperson for Swarovski said the company has been working with the material for many decades and expects to see an increase in the demand for the natural stone’s great brilliance, especially in white, being that it is suitable for daily wear and special occasions.

“We also offer our Natural Brilliance topaz in a variety of vivid colours. These colours are achieved through a unique radiation-free treatment and are completely safe for the consumer,” the spokesperson said.

“The innovative TCF treatment is proven to be permanent and able to sustain cast-in-place production methods and cleaning processes.”
 
The new Swarovski cut reportedly achieves a 130 per cent higher brilliance than any other topaz.
The new Swarovski cut reportedly achieves a 130 per cent higher brilliance than any other topaz.
The spokesperson said the company “places particular emphasis on the perfect symmetry and superb finish of its topaz, reaching an unerring consistency and uniformity of size, shape and dimension”.

Customers can be ensured that these perfect, harmonious proportions are achieved on each and every Swarovski Genuine Topaz, the spokesperson said. Regardless of the size of the order, a diameter tolerance of +/- 0.05 mm is “guaranteed”. 

For manufacturing jewellers, “The exquisite stones bring artistry and visual excitement but are also quick and easy to set, simple to match, with fewer potential pitfalls of chipping or wastage”.

The Natural Brilliance cut stones are available through Swarovski’s authorised Australian supplier, O’Neils Affiliated.
 
The spokesperson added that Swarovski was “in discussion with one of our Australian partners to launch a jewellery collection made with Natural Brilliance Swarovski Genuine Topaz”. 
 
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