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Battle of the jewellery brands

Branded jewellery is now an entrenched category that comprises so many players that the question for retailers is not whether to stock brands but which brands to stock.
Jeweller’s July issue has been mailed and contains some fascinating reading and insights into improving your business. 
 
Our nine page report on the Battle of the Brands looks at the explosion of branded ranges and, in a separate but related story, we explore the ongoing debate about what is, and is not, fine jewellery?
 
The distinction between fine and fashion jewellery remains one of the industry’s most compelling and polarising debates.
 
There’s a whole lot more as well as our normal host of regular business columns (see below) all offering valuable advice about improving sales and profitability, especially during difficult trading times.
 

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*JAA members no longer receive Premium Membership to jewellermagazine.com - click here for more information.

 

 

 

 

 

This month's issue

 


 

This month's issue

 

 

 

 


Battle of the Brands

 


Branded jewellery is now an entrenched category that comprises so many players that the question for retailers is not whether to stock brands but which brands to stock. Emily Mobbs reports. Read more.


 

 

 

 

Re-defining the fine line

 


The distinction between fine and fashion jewellery remains one of the industry’s most compelling and polarising debates. But Jeff Salton and Dean Millard investigate if it is even worth having? Read more.


 

 

 

 

New Faces Galore at Basel

 

 

 


Following a major redevelopment, BaselWorld unveiled a new look to best-ever visitor numbers. Coleby Nicholson says brands responded with stunning product lines. Read more.



 

 

 

 

Add value with bespoke gems

 


When customers ask for something special, jewellers who are stumped for an answer may not have considered bespoke gemstones. Gem-cutter Doug Menadue gives Jeff Salton an insight into the opportunities presented by one-of-a-kind gemstones. Read more.


 

 

 

No evidence leaves jeweller in a spin

 


In yet another case of not having written evidence to back up decisions made when creating bespoke jewellery pieces, this time a jeweller finds himself in a court battle. Read more.



 

 

 

 

Customer Loyalty and ‘The Art of Chen’

 


Who would have thoUght the taxi industry could teach jewellery retailers a thing or two about customer service? After a first-hand experience, Trent Leyshan believes it can. Read more.


 

 

 

The real cost of changing staff


What is the cost of replacing an employee? Surprisingly, it can add up to a lot more than just the loss of some sales and a few hours of time, David Brown says. Read more.



 

 

Better briefing brings about success

 


When using an external marketing or public relations agency, Nick Fairburn recommends four tips to ensure retailers get the most bang for their buck. Read more.



 

 

Time for your digital health check-up


It’s easy to get caught up in the implementation of a business’ online marketing without keeping track of its progress. Emily Mobbs says stop, and take a digital health check using the following steps. Read more.


 

 

Diamonds make a perfect treatment target

 


Advances in technology demand that jewellers keep up to date on the variance and prevalence of gemstone treatments. This is especially true when it comes to diamonds, the world’s most sought after gemstone. Read more.


 

 

Under-appreciation is our own fault

 


My wife Sonia and I have been in the jewellery industry since 1971. In fact, we’ve worked in the same street, Smith Street Collingwood (inner city Melbourne), for all that time. Read more.


 

 

Ruby: the true red

 


For thousands of years, ruby has been considered one of the most valuable gemstones. According to Judaeo-Christians, the ruby was the most precious of all 12 stones created by God. Read more.

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Sunday, 17 November, 2019 02:03pm
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