Interview with Steve Der Bedrossian

Local supplier Sams Group Australia entered the coloured diamond industry five years ago, after its CEO, Steve Der Bedrossian, noticed a gap in the market for jewellery featuring Argyle natural pink diamonds.

“As an Australian business we take great pride in the rarity of the very valuable natural pink diamonds from the Argyle mine located in the remote eastern Kimberley region,” Der Bedrossian explains.

“While it is a finite source, this is the only mine in the world with consistency of supply and strength of colour in pink diamonds.

“The local market seems to really appreciate the fact that we are able to provide something that is not only unique but also very Australian.”

Sams Group Australia’s Pink Kimberley Australia brand is a finished jewellery offering that includes pieces featuring a range of Argyle pink diamonds, from the most vivid purplish pink to fancy pink hues.

While Der Bedrossian says that pink stones are definitely in high demand right now, he attests the supplier’s offering doesn’t stop there: “The range also consists of jewellery that uses blue, yellow, champagne and cognac diamonds.” 

He explains all stones are natural and work well in a host of different jewellery items such as rings, earrings and pendants. According to Der Bedrossian, white stones are often thrown into the mix too. “The more intense coloured pink diamonds are a striking contrast to the white diamonds.”

In addition to finished jewellery, the supplier carries loose Argyle pink and blue coloured diamonds as well as yellow, champagne and cognac coloured diamonds.

It also provides a custom-made service for retailers looking for specific requirements. 

Interesting fact …
A lot of people are surprised to find that our inventory in Argyle goods is so extensive. Price-point also comes into play, with many having pre-conceptions that pink diamond pieces are more expensive than they actually are.