Goto your account
Search Stories by: 
and/or
 

News

Articles from STERLING SILVER JEWELLERY (830 Articles), BRACELETS (389 Articles), BANGLES (114 Articles)

Chrysalis is a collection of customisable, stackable bangles
Chrysalis is a collection of customisable, stackable bangles
 









Georgini takes on new jewellery brand

Georgini has introduced a new brand to its stable, having secured the local distribution rights to a UK-based jewellery range that already has more than 850 international stockists.

Gina Kougias, managing director of Georgini
Gina Kougias, managing director of Georgini

Chrysalis is a collection of bracelets based on a similar “personalisation” concept to the charms and beads category. The offering comprises a variety of 14-carat gold-plated or rhodium-plated expandable bangles that feature different talismans, lucky charms and spiritual symbols.

Acquiring another jewellery brand could be considered a break from the supplier’s long-established business strategy – Georgini was founded in 2004 and until now has exclusively sold its own sterling silver jewellery line through retail stockists and two brand-only stores.

The supplier’s managing director, Gina Kougias, explained that it was not actively looking to acquire a new brand but was rather approached by one of Chrysalis’ business partners.

“Silver Willow [a sterling silver jewellery company] are the original owners and creators of Chrysalis, and they have acquired a new partner/investor in the brand,” Kougias said, adding, “It is this partner that had previously met with us at the International Jewellery Show in London. We have always kept in touch and this is how the offer to distribute Chrysalis came about.”

While Kougias acknowledged distributing a third-party range was new territory, she explained Georgini was currently in a strong position to handle the distribution of another jewellery line.

“Georgini is already established with sales teams, warehousing space, office and warehouse picking staff,” she said.

“Both brands [Georgini and Chrysalis] are considered fashion brands and retailers would benefit from the addition of Chrysalis in their stores. The concept is new to Australia and has so far enjoyed huge success and buoyant growth overseas. We believe that Chrysalis will have the same impact here.

“The brand is based around one product – the collectable, stackable and gift-able bangle, and these bangles could be the first major competitor to the charm and bead market.”

Chrysalis was founded in 2004 and is sold in more than 700 retailers across the United States and more than 150 in the United Kingdom as well as other international markets.

After finalising the agreement earlier this month, Kougias said Chrysalis would initially be presented to existing Georgini retailers before launching to the wider industry at the upcoming Sydney JAA International Jewellery Fair.

The new brand will be presented at the Sydney jewellery fair
The new brand will be presented at the Sydney jewellery fair

Chrysalis is a collection of bracelets based on a similar “personalisation” concept to the charms and beads category. The offering comprises a varie










enewsletter banner 1
advertisement





Your Say

No comments added yet...

You must be registered and logged in to leave comments. Sign Up!




Thursday, 17 October, 2019 10:05am
login to my account
Username: Password:
Skyscraper 1
advertisement
Display 1
advertisement
Display 1
advertisement
(c) 2019 Gunnamatta Media