The word “best” is an interesting one. It’s often used inappropriately and incorrectly because to be the best means to attain a level that has not been surpassed. It should not be subjective.
This means “best” is measurable and also that there can only be one “best” at any one time. So how does one account for a greater number of “bests”? Or even many “bests” over a period of time?
Such was the challenge posed to the Jeweller team, which was set the task of publishing The Very Best of Jeweller.
In order to define those articles deemed the “very best”, we had to read through EVERY article published in EVERY issue of Jeweller since 2005! Our selection process automatically removed fashion or trend-based stories because they don’t stand the test of time.
We searched for stories that were just as relevant today as they were when first published. It was no easy feat but we think this very special edition comprises a valuable cross-section of content spanning a wide range of topics.
Every December, Jeweller breaks from its standard format to bring readers something unique. We hope this year’s special issue will help retailers re-assess their business practices and inspire all staff during the Christmas trading period and beyond.
Better still, print and online subscribers can login now to “unlock” all the current stories.
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Not only does Jeweller keep you updated on the most recent news, Premium Membership also allows you access to ten years of archived content including valuable business management articles.
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the very best of jeweller
the very best of selling
Today’s woman is earning more and isn’t afraid to spend it all on herself. Gillian Bartlett says reap the rewards now by speaking her language. Read more.
Handing a sale over to a more experienced staff member need not be a painful process. Leonard Zell discusses how to ask for a lifeline. Read more.
First impressions are critical so what should retailers do when a customer initially walks into their store? Stephanie Chan investigates how best to greet customers without using the phrase, “May I help you?” Read more.
Why is maximising every sale in your jewellery store more important than merely increasing sales? You don’t know? Well, read on, Tony and Leanne Argyle will tell you. Read more.
Knowing what closing techniques to use – and when to use them – can be the difference between a sale and a fail. Bianca Mangion reports. Read more.
The ability to communicate is an intrinsic part of the selling process. Nick Lord asks why is it then that so many employees seem to be speaking a foreign language? Read more.
the very best of operations
What can a 1940s American beer advertisement teach jewellers about increasing repair sales? Apparently quite a lot, according to David Geller. Read more.
What’s the world’s most famous fast food chain got to do with running a jewellery store? A lot more than one might think, according to David Brown. Read more.
Product choice is abundant in today’s retail environment but does too much choice inhibit or facilitate purchasing decisions? Carla Caruso investigates. Read more.
The technology for lab-created diamonds has officially arrived – heralded by companies like Gemesis Diamond Company – and although presenting new opportunities for the jewellery industry, it also raises a number of ethical and control issues. Read more.
Do you have what it takes to open a second store? Many jewellers decide to expand after the success of one store but Stuart Braun discovers there’s a lot to consider before taking the next step. Read more.
The very best of marketing
These days, practically every business you encounter says it is branding itself, but it’s staggering how few businesses understand what that really means. Nick Fairburn reports. Read more.
Is the middle being squeezed tighter and tighter into a distinctive hourglass shape of high-end and low-end markets? If so, what are the ramifications for middle market jewellery retailers? Read more.
Drab, unimaginative, price-based retailing is giving way to colourful, immersive, engaging retail experiences that can help breathe life into struggling independent jewellers. Peter Ryan reports. Read more.
The dynamics of customer/retailer relationships have changed and it is crucial that jewellers see themselves as more than a mere conduit between supplier and consumer. Tony and Leanne Argyle report. Read more.
As one of Australia’s leading retail strategy consultants, Peter Ryan does not accept conventional wisdom easily. His views challenge retailers to recognise the enormous changes taking place and question the cause of some of the pain. Read more.