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Tips on Selling, Visual Merchandising

Articles from DIAMOND JEWELLERY (834 Articles)

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Drilling down on diamonds

To differentiate themselves from costume and fashion jewellery stores, David Brown says jewellers should concentrate hard on their diamond departments.

Diamond jewellery is one of the few product categories that jewellers have to themselves so it makes good business sense to focus on the diamond ‘department’ within your store and monitor it closely.

As a general benchmark for independent j...

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Tuesday, 15 October, 2019 11:01pm
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