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Search Results - David Brown

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Organise your thoughts by answering four management questions.

Management
Set your business up for success in 2021 with a four-step strategy

A new year is the perfect time for a fresh start, writes DAVID BROWN, who recommends a simple re ective exercise to organise your business priorities for the future. Read more »

Tips on Selling
Your December trading starts now

December is a critical month for retailers – and even more so this year given the disruption of COVID-19. With four weeks to go, now is the perfect time to assess your store’s readiness – particularly if you have been closed or limited trading, writes DAVID BROWN. Read more »
Practice –and patience – makes perfect when it comes to business.

Management
Do you already have a sales prodigy working in your business?

While natural skill can play a part in anyone’s success, the element that makes the biggest difference comes down to another factor entirely – the willingness to learn, explains DAVID BROWN. Read more »

Management
Why understanding human needs is the key to business success

Determine how best to motivate and retain your employees using the simple psychological framework known as Maslow’s hierarchy of needs, advises DAVID BROWN. Read more »

Logged On
Find yourself: reviewing your online presence

There are multiple factors contributing to how customers see you in the digital realm – many of which you can control. DAVID BROWN asks if it’s time to conduct an online audit of your website, listings and social media. Read more »
Refine your team and boost morale by showing them how to deal with the crisis in creative ways.

Management
Now, more than ever, you need your team on board

In the most difficult trading conditions, valuing your employees is critically important. DAVID BROWN explains how to lead your staff to inspire their loyalty and increase productivity. Read more »
In times like these, you can save your business with the right steps and even grow if you continue to keep up the right management.

Business
Six things you can do now to manage your business through COVID-19

In the midst of an unprecedented and overwhelming global crisis, DAVID BROWN offers much-needed food for thought as well as practical management tips for retail jewellers. Read more »

Business
The six keys to creating a website that improves your sales

There are several simple strategies you can employ to improve your website and thereby improve online sales, writes DAVID BROWN. Read more »
The benefits of taking a risk frequently outweigh the drawbacks.

Management
Why taking risks is critically important

When it comes to taking your business to the next level, there are several key areas where a calculated risk makes all the difference, writes DAVID BROWN. Read more »
Get your Christmas strategy in place now

Tips on Selling
Getting on track for the Christmas rush

Retailers should have already started preparing for Christmas, the year’s busiest buying period. DAVID BROWN shares his essential steps to take before the holiday season begins to set your business up for success. Read more »
Put your resources into loyal shoppers.

Tips on Selling
Are all customers truly created equal?

When it comes to dealing with different types of customers, DAVID BROWN reveals the surprising shopper category where retailers should be expending most of their energy, in order to get the best returns. Read more »
Find out exactly what customers see when they search for you

Logged On
Reviewing your online presence

There are multiple factors contributing to how customers see you in the digital realm – many of which you can control. DAVID BROWN asks if it’s time to conduct an online audit of your website, listings and social media. Read more »
Define your goal – and believe in it

Management
The power of vision and certainty

When it comes to success, there are two magic ingredients – employed by legendary statesmen and titans of industry – that will transform your leadership style and help you achieve your goals. DAVID BROWN reports. Read more »
The 80/20 rule – AKA The Pareto Principle

Management
The 80/20 rule: What can it do for you?

The 80/20 rule stipulates that a small part of a business will be contributing a large portion of overall revenue. DAVID BROWN explains how to use this economic principle to get the best out of your business. Read more »
Allow diamonds to sparkle

Diamonds
Three focal points for your diamond business

How does your percentage of diamond sales compare to what it once was? Jewellers should focus on their primary points of difference, according to DAVID BROWN. Read more »

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