08/04/2021
• David Brown
Many retailers default to the ‘cost-plus’ pricing strategy – but it’s not the only way to determine what you can charge for your stock, explains DAVID BROWN.
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27/01/2021
• David Brown
When looking for guidance in business, follow the example of one of history’s most iconic entrepreneurs, oil baron John D Rockefeller, writes DAVID BROWN.
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30/11/2020
• David Brown
A new year is the perfect time for a fresh start, writes DAVID BROWN, who recommends a simple re ective exercise to organise your business priorities for the future.
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10/11/2020
• David Brown
December is a critical month for retailers – and even more so this year given the disruption of COVID-19. With four weeks to go, now is the perfect time to assess your store’s readiness – particularly if you have been closed or limited trading, writes DAVID BROWN.
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06/10/2020
• David Brown
While natural skill can play a part in anyone’s success, the element that makes the biggest difference comes down to another factor entirely – the willingness to learn, explains DAVID BROWN.
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10/09/2020
• David Brown
Determine how best to motivate and retain your employees using the simple psychological framework known as Maslow’s hierarchy of needs, advises DAVID BROWN.
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21/08/2020
• David Brown
There are multiple factors contributing to how customers see you in the digital realm – many of which you can control. DAVID BROWN asks if it’s time to conduct an online audit of your website, listings and social media.
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02/06/2020
• David Brown
In the most difficult trading conditions, valuing your employees is critically important. DAVID BROWN explains how to lead your staff to inspire their loyalty and increase productivity.
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19/05/2020
• David Brown
In the midst of an unprecedented and overwhelming global crisis, DAVID BROWN offers much-needed food for thought as well as practical management tips for retail jewellers.
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09/04/2020
• David Brown
There are several simple strategies you can employ to improve your website and thereby improve online sales, writes DAVID BROWN.
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16/03/2020
• David Brown
When it comes to taking your business to the next level, there are several key areas where a calculated risk makes all the difference, writes DAVID BROWN.
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04/11/2019
• David Brown
Retailers should have already started preparing for Christmas, the year’s busiest buying period. DAVID BROWN shares his essential steps to take before the holiday season begins to set your business up for success.
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16/08/2019
• David Brown
When it comes to dealing with different types of customers, DAVID BROWN reveals the surprising shopper category where retailers should be expending most of their energy, in order to get the best returns.
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27/07/2019
• David Brown
There are multiple factors contributing to how customers see you in the digital realm – many of which you can control. DAVID BROWN asks if it’s time to conduct an online audit of your website, listings and social media.
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11/05/2019
• David Brown
When it comes to success, there are two magic ingredients – employed by legendary statesmen and titans of industry – that will transform your leadership style and help you achieve your goals. DAVID BROWN reports.
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