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Search Results - David Brown

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Put your resources into loyal shoppers.

Tips on Selling
Are all customers truly created equal?

When it comes to dealing with different types of customers, DAVID BROWN reveals the surprising shopper category where retailers should be expending most of their energy, in order to get the best returns. Read more »
Find out exactly what customers see when they search for you

Logged On
Reviewing your online presence

There are multiple factors contributing to how customers see you in the digital realm – many of which you can control. DAVID BROWN asks if it’s time to conduct an online audit of your website, listings and social media. Read more »
Define your goal – and believe in it

Management
The power of vision and certainty

When it comes to success, there are two magic ingredients – employed by legendary statesmen and titans of industry – that will transform your leadership style and help you achieve your goals. DAVID BROWN reports. Read more »
The 80/20 rule – AKA The Pareto Principle

Management
The 80/20 rule: What can it do for you?

The 80/20 rule stipulates that a small part of a business will be contributing a large portion of overall revenue. DAVID BROWN explains how to use this economic principle to get the best out of your business. Read more »
Allow diamonds to sparkle

Tips on Selling
Three focal points for your diamond business

How does your percentage of diamond sales compare to what it once was? Jewellers should focus on their primary points of difference, according to DAVID BROWN. Read more »
Extended refunds are not a curse

Tips on Selling
Uncover rewards with extended refunds

Extending the refund period will generate goodwill benefits for retailers without significantly adding costs, proving it is not the death wish it may be perceived to be. DAVID BROWN reports. Read more »

Fairs and Events
How to maximise your buying events and training days

Buying events can be overwhelming, with delegates doing their best to get the most value out of the day. DAVID BROWN shares some tactics to ensure you don’t walk away with information overload. Read more »
A support network is invaluable for all

Management
The power of a mentor

In this digital age, never before could the old maxim ‘cant see the forest for the trees’ be true however, solving some challenges of business can be as simple as hiring a mentor. DAVID BROWN reports. Read more »
Repair sales should be fully maximised

Tips on Selling
Sell more with jewellery repairs

A store’s repair department is an often overlooked contributor of revenue and generator of future sales. DAVID BROWN explains how retailers can take advantage. Read more »

Management
Measuring trends: keep up or miss out

In-store data can show retailers the next emerging trends, providing they know where to look. It’s a skill that’s worth learning, even if it might seem like a chore in the beginning. DAVID BROWN reports. Read more »
Take notes from the major e-tailers

Tips on Selling
How retailers can deal with online competition

With Amazon finally ending speculation by launching in australia at the end of last year, DAVID BROWN discusses what traditional retailers can do to compete against online vendors. Read more »

Management
Why are morning meetings more productive?

Driving a team to reach a shared goal requires owners to know what they want and what they need to do to get there. DAVID BROWN explains why a daily morning staff meeting is one of the best resources to bring to a business. Subscription required. Read more »

Tips on Selling
How to build sales with clienteling

In a globally competitive marketplace, the ability to affordably generate extra sales is an ever-increasing challenge for most jewellers. DAVID BROWN discusses the importance of ‘clienteling’ as a sales strategy. Subscription required. Read more »

Feature Stories
Planning to sell? Hot tips for business owners

Preparing a business for sale is a daunting yet necessary task for most store owners at some point. DAVID BROWN discusses how to maximise the value for the best return. Read more »
Is it time to review the bridal sector?

Management
Four steps for building bridal jewellery sales

With interest in the bridal category increasing over the past couple of years, DAVID BROWN states now is a good time for jewellers to pay attention to this dazzling sector and outlines key areas for consideration. Read more »

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Saturday, 19 October, 2019 08:58pm
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