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Should you list prices on your website?

Whether to list your prices online is a tough decision, isn’t it? On the one hand displaying your prices can leave you feeling vulnerable but then pricing also can provide invaluable information to prospective customers.

While a number of experts say consumers want to see the prices of products and services – even a price range is sufficient – some business owners, especially jewellers, still prefer not to include pricing on their website.

So what is the right decision? We present the pros and cons for listing prices on your website and explore what best suits your business. Who knows, you could be losing sales!

The May issue of Jeweller – which is now being mailed – also includes a special report on retail management software that outlines the latest advancements in POS systems, and how they’re improving the way businesses engage with customers and their evolving shopping behaviours.

Use your heart to sell more

That is, retail software isn’t just about ‘back office’ administration anymore, and in keeping with the theme of buying patterns and technology, another story by Mark McGeachen discusses how new technology can help traditional retailers gain an advantage over internet-only stores. In addition, Richard Shapiro explains why staff can increase sales by ‘listening’ with their heart!

There’s a whole lot more in May Jeweller, including a report on what the current –and future – market looks like for silver jewellery as well as plenty of useful advice that could help to improve sales and profitability.

Better still, print and online subscribers can login now to “unlock” all the current stories.

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This month's issue


Should you list prices on your website?


The decision to put prices on your website is a strategic one. KARYN GREENSTREET says on the one hand, it can leave retailers feeling vulnerable but, on the other hand, pricing can provide invaluable information to prospective customers. Read more.


Silver strikes gold

Silver jewellery has a firm footing in the marketplace but could reduced margins, increasing amounts of aged-stock and a stabilisation in gold price have any impact on the metal’s future success? EMILY MOBBS investigates. Read more.


 

  Part 1: Back to the future for Point of Sale

POS systems are making sweeping advancements to keep up with a changing retail landscape. Coleby Nicholson reports one needn’t be afraid of new technology; it’s designed to make life easier. Read more.


 

Part 2: More focus on customer management

Keeping abreast of a store’s daily and weekly trading is vital; however, it’s also historical – once the results are in, they can’t be changed. That’s why there’s an increasing need for POS software providers to develop modules to help a business create new sales and capture new customers. Read more.
 

Accreditation #101

Earlier this year, the JAA launched an accreditation program – the first of its kind for the local industry. Jeweller spoke with JAA executive director Amanda Hunter to find out more. Read more.


Keeping abreast of a store’s daily and weekly trading is vital; however, it’s also historical – once the results are in, they can’t be changed. That’s why there’s an increasing need for POS software providers to develop modules to help a business create new sales and capture new customers. Read more.
 

Accreditation #101

Earlier this year, the JAA launched an accreditation program – the first of its kind for the local industry. Jeweller spoke with JAA executive director Amanda Hunter to find out more. Read more.



 

Your customers are changing, are you?

Traditional retailers have an advantage over internet-only stores, says MARK MCGEACHEN, provided they embrace technology in similar ways to their customers. Read more.



 

Shut up and listen to your customer

Listening is central to the selling process and is also at the core of good customer service practices. RICHARD SHAPIRO explains the true meaning and benefits of this crucial sales tactic. Read more.


 

Working with Gen Y staff

Workplaces aiming to be truly multi-generational must embrace new strategies if they are to get the best out of their younger staff. RYAN ESTIS sheds light on the most effective ways to motivate Gen Y. Read more.


 

Who cares about your marketing message?


Retailers wishing to develop successful marketing messages must first establish successful market segmentation. WILLIAM COMCOWICH asks, “Have you identified your audience?” Read more.
 


Small-business website essentials

The internet is now decades old but there are still jewellery retailers that don’t quite get it. Perhaps it’s time for a review of website fundamentals. AMANDA CLARK reports. Read more.



 

my bench: dikran manjian


While their artisan skills and creations are often awe-inspiring, bench jewellers are generally hidden away in the backrooms creating fine jewellery … that is until now. Read more.

 

Don’t hate; differentiate

What happens when you come across an advertisement for a big-brand bargain retailer advertising a deal that’s too good to be true? Most of us probably think, “Here we go again” and brace for the customer backlash. Read more.

 


The gem detective: purple gemstones



















Tuesday, 25 September, 2018 12:48pm
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