Expertise Events
advertisement
Expertise Events
advertisement
Expertise Events
advertisement
Goto your account
Search Stories by: 
and/or
 

News

Articles from DIAMONDS BY CUT - BRILLIANT (ROUND) (284 Articles), EDUCATION / TRAINING (185 Articles), DIAMOND CUTTING SERVICES (16 Articles)











A number of Nationwide members said they benefited from the recent Diamond Safari trip
A number of Nationwide members said they benefited from the recent Diamond Safari trip

Diamond Safari provides competitive edge

An international diamond excursion is said to have provided local jewellery businesses with a point of difference and improved confidence amongst customers.

A contingent of 30 Nationwide members recently toured South Africa and Belgium as part of the buying group’s Diamond Safari trip – an event organised with the aim of giving jewellers insight into the journey of a diamond from mine to end consumer.

Those participating in the tour visited the Jwaneng diamond mine located near Gaborone, Botswana, which is said to be the world’s most profitable diamond mine, producing about 11 million carats of diamonds each year.

Colin Pocklington, Nationwide Jewellers managing director
Colin Pocklington, Nationwide Jewellers managing director

The group was also taken to a rough sorting facility operated by De Beers Group’s Diamond Trading Company and given a guided tour of a diamond-cutting factory. Participants then joined other Nationwide members in Belgium for the buying group’s biannual Antwerp diamond buying trip.

Commenting on the current trading conditions within the diamond market, Nationwide managing director Colin Pocklington stated sales were “well up on last year” for his members. He said several jewellers had made more than $50,000 in pre-orders prior to arriving in Belgium.

“We have noticed that a few retailers are buying a colour or clarity lower, in order to partly offset the increased diamond cost due to the lower Australian dollar,” he added.

Carol Schefe, who participated in the Diamond Safari, said that the fall in the Aussie dollar value meant she and staff had to “work a lot harder” this year to secure diamond sales at her business, Coomber Bros Jewellers, located in Roma, Queensland.

Stuart McLean of Sunshine Coast business Underwoods Fine Jewellers, who also participated in the trip, added that retailers were continually battling against online retail competition, describing the current diamond market as “fairly average”.

Co-owner of van de Water Jewellers in Gore, New Zealand, Ivan van de Water, was more upbeat: “Internationally, the diamond market is strong again after the slump of the global financial crisis (GFC), and production figures are back to pre-GFC. On my travels to Botswana and to Antwerp, I see that everybody is positive and optimistic.”

Business advantage

van de Water noted that stores carrying high-quality diamond stock with proactive and knowledgeable staff were experiencing the most success. In this regard, all three retailers said the international trip could help improve business by providing them with a more in-depth understanding of the diamond supply chain and increasing consumer confidence.

“Our customers are generally impressed that we have gone all that way to see these processes first-hand, and we think this helps our customers to believe that we are true diamond professionals,” Schefe stated.

The Diamond Safari took place in late April, and marked the third time such an event had been organised. The previous Nationwide Diamond Safaris were held in October 2011 and March 2013, respectively.
 

The diamond safari

Nationwide members were able to observe various aspects of the diamond supply chain
Nationwide members were able to observe various aspects of the diamond supply chain
Participants were given the rare opportunity to visit the Jwaneng mine
Participants were given the rare opportunity to visit the Jwaneng mine
The group visited a diamond sorting facility and a diamond-cutting factory
The group visited a diamond sorting facility and a diamond-cutting factory

 

More reading
Nationwide announces third Diamond Safari
Second diamond safari scheduled
Big game in Botswana
 

 











enewsletter banner 2
advertisement








Saturday, 06 June, 2020 11:47pm
login to my account
Username: Password:
Skyscraper 3
advertisement
Chemgold
advertisement
Duraflex Group Australia
advertisement
© 2020 Befindan Media