It wasn’t that long ago when many jewellers bemoaned the existence of CAD/CAM, believing it would threaten their livelihoods and the ‘traditional way’ of making jewellery.
Well, a lot can change in a few years and Jeweller’s bumper 24-page CAD/CAM supplement explores why the technology is becoming increasingly important for jewellery businesses.
It seems this modern way of designing and manufacturing is sparking renewed interest in the ‘traditional way’ of creating one-off pieces in close collaboration with the customer.
Jeweller’s April issue, which has now been mailed, also investigates how retailers can implement an effective pricing strategy rather than merely reacting to competitors.
They say fashion is fickle and it appears that a shake-up is occurring in the fashion watch scene where subtle is in and brash statements are out. Our fashion watch report unveils the latest trends appealing to consumers.
There’s a whole lot more in Australia and New Zealand’s #1 jewellery industry magazine, including plenty of useful advice that could help to improve sales and profitability. See below for more details.
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