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CAD/CAM: jewellery friend or foe?

The rise of CAD/CAM is upon us but rather than posing a threat to the jewellery trade, this new manufacturing technology is fuelling an industry revival and helping jewellers meet the demands of today’s consumer.

It wasn’t that long ago when many jewellers bemoaned the existence of CAD/CAM, believing it would threaten their livelihoods and the ‘traditional way’ of making jewellery.

Well, a lot can change in a few years and Jeweller’s bumper 24-page CAD/CAM supplement explores why the technology is becoming increasingly important for jewellery businesses.

It seems this modern way of designing and manufacturing is sparking renewed interest in the ‘traditional way’ of creating one-off pieces in close collaboration with the customer.

Jeweller’s April issue, which has now been mailed, also investigates how retailers can implement an effective pricing strategy rather than merely reacting to competitors.

They say fashion is fickle and it appears that a shake-up is occurring in the fashion watch scene where subtle is in and brash statements are out. Our fashion watch report unveils the latest trends appealing to consumers.

There’s a whole lot more in Australia and New Zealand’s #1 jewellery industry magazine, including plenty of useful advice that could help to improve sales and profitability. See below for more details.

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JEWELLER'S  APRIL ISSUE

FEATURES


2016 CAD/CAM SPECIAL REPORT
The debate on whether CAD/CAM is a threat to the traditional jewellery trade is coming to an end. An exclusive report uncovers how CAD/CAM is fuelling an industry revival. Read more.

 

 


SECRET STAYING POWER OF FASHION WATCHES
Fashion watches are helping consumers make powerful lifestyle statements in a market where subtle is in and brash statements are out. ANGELA TUFVESSON reports. Read more.
 


 

HOTTEST FASHION WATCH TRENDS FOR 2016
While a conservative approach to design seems to dominate the current fashion watch scene, a bevvy of other trends are also on offer this season. Read more.   

 

 


MELBOURNE JEWELLERY FAIR ATTRACTS SERIOUS RETAILERS FOR 2016
Despite initial reservations, a change in location for this year’s Australian Jewellery Fair didn’t appear to deter serious buyers. EMILY MOBBS reports. Read more.

Business Features


BUSTING THOSE SEO MYTHS ONCE AND FOR ALL
An increasing number of retailers are relying on the internet to help generate sales, which means they need to focus on being ‘found’ by Google – not an easy task when the rules of SEO seem to change so often. IAN SPENCER dispels some of the most popular SEO myths. Read more.

 

 


FIVE THINGS TO THINK ABOUT BEFORE GIVING STAFF A BONUS
Bonuses can be an integral part of a salesperson’s remuneration but BRIAN JEFFREY says the failure to implement incentives properly can get jewellery retailers into a bit of trouble. Read more.

 

 


IS JEWELLERY STRATEGIC PRICING DEAD?
How competitive is your pricing? Do you match your competitors? Given the accessibility of pricing information today, is it possible to price strategically? DALE FURTWENGLER reports. Read more.

 

 


YOUR CUSTOMERS ARE UNDER ATTACK
The competition for customers is immense. RICHARD SHAPIRO analyses how traditional retailers can not only mitigate threats to their customer base but thrive well into the future as well. Read more.

 


 

5 FREE METHODS TO BOOST YOUR PUBLICITY GAME NOW
Generating publicity can be a great help in expanding business and the good news is that it doesn’t have to be expensive. LILIAN SUE reports on five of the best ideas for developing affordable online publicity. Read more.

THE MONTHLY REGULARS


SOAPBOX: EVERYONE FORGETS THE PRICE
ROBIN SOBEL says jewellers are losing out by turning their backs on quality. Read more.

 


 

MY BENCH: OK JIN JANG
While their artisan skills and creations are often awe-inspiring, bench jewellers are generally hidden away in the backrooms creating fine jewellery... that is until now. Read more.

 

 


PIGEON'S BLOOD AND CORNFLOWERS: THE TRUTH BEHIND GEMSTONE COLOURS
Many people have heard the terms ‘pigeon’s blood’ ruby and ‘cornflower blue’ sapphire but what do these descriptions mean? MEGAN AUSTIN explores some of the most famous gemstone colours in history and where they originate. Read more.


READ IT ALL IN JEWELLER'S APRIL ISSUE. OUT NOW!
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Friday, 19 April, 2019 08:44am
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