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Tips on Selling

Articles from EDUCATION / TRAINING (184 Articles)


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What jewellers can learn from Goldilocks

When it comes to selling, there are certain behaviours that can stop sales before the process even begins. DOUG FLEENER discusses how staff can ensure they’re establishing the right in-store environment to promote purchasing.

Except for her love of breaking and entering, Goldilocks would have made a great customer – she didn’t require any help and she kept looking until she found exactly what she wanted; she didn’t give up if an item was too big or too sm...

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Friday, 23 August, 2019 07:37pm
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