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Image courtesy: Fervor Montreal
Image courtesy: Fervor Montreal

Tips for navigating today’s branded jewellery market

Although the stream of jewellery brands entering the local market is relentless and often overwhelming, there are strategies to help ensure retailers successfully ride the brand wave.

The industry has leveraged the opportunities of branded ranges for years; however, the category does not come without challenges, all of which are now enhanced in the current conditions of tough trading.

The July issue of Jeweller – out now – investigates how jewellers can best navigate this crowded sector.

While products are important in the branding arena, an article by Peter Ryan warns retailers of the dangers that can occur when businesses are unable to identifying their ‘souls’.

Children’s jewellery has always had a tiptoe in the market but the category has well and truly evolved. Jeweller’s latest issue details the sales opportunities afforded by young fashionistas.

No one wants to deal with an angry customer but what if there was a way to win big when consumers were furious?

July Jeweller also includes the recently-introduced column ’10 years ago’. As the name suggests, it provides a snapshot of the major news stories published in the same month one decade earlier. This month’s review is particularly interesting given 10 years ago marked Jeweller’s first State of the Industry report.

There’s a whole lot more in Australia and New Zealand’s #1 jewellery industry magazine, including plenty of useful advice that could help to improve sales and profitability. See below for more details.

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JEWELLER'S  JULY ISSUE

FEATURES


SAILING THE HIGH SEAS OF BRANDED JEWELLERY
The stream of brands entering the local market is relentless. EMILY MOBBS investigates how jewellers can best navigate the sea that is branded jewellery. Read more.



 


BRAND IS EVERYTHING JEWELLERS SELL, DO AND STAND FOR
In an increasingly competitive market, retailers must better understand ‘brand’ to survive. PETER RYAN says the construction of a brand can only begin once retailers uncover the souls of their businesses.Read more.

 

 

 


CHILDREN'S JEWELLERY: BIG BUSINESS FOR TINY TOTS
Kids are fast becoming a decisive bunch when it comes to accessorising so it’s just as well that suppliers are listening. TALIA PAZ reports. Read more.

 

 

 


SECRETS TO KEEPING UP WITH CUSTOMER BUYING HABITS
A crucial feature of managing a modern retail business is the ability to keep up with evolving consumer buying habits. As SHEP HYKEN reports, businesses that can’t do this risk being left behind. Read more.

 

Business Features


EMPLOYEE SATISFACTION VS EMPLOYEE ENGAGEMENT - WHICH ONE IS THE BEST?
The terms ‘employee engagement’ and ‘employee satisfaction’ may sound like the same thing but, as JUSTIN REYNOLDS reports, they are actually quite different. Read more.

 

 


HOW TO SOLVE THE PRODUCTIVITY PUZZLE
Many successful people attribute success to their ability to focus their time, effort and energy but choosing the right tasks for the moment is a big part of the productivity puzzle. DALE FURTWENGLER reports. Read more.

 

 


HOW GOOD DOES CUSTOMER EXPERIENCE NEED TO BE?
Delighting customers can go far to generating loyalty but businesses must first understand customer expectations if they are to achieve it. MICHAEL HINSHAW sheds light on what it is that today’s consumers want. Read more.

 

 


WIN BIG WHEN CUSTOMERS ARE FURIOUS
Ever had to deal with a customer who was really angry? It generally takes a lot for people to get red-in-the-face mad but JEANNIE WALTERS says staff who get to the root cause of the issue will learn from the experience. Read more.

 

 


THE AUTORESPONDER: CONVERTING SUBSCRIBERS TO CUSTOMERS
Using an email autoresponder is a crucial step in not only welcoming new subscribers but also converting those subscribers into customers. SIMON DELL reports on how to develop a winning email strategy. Read more.

THE MONTHLY REGULARS


SOAPBOX: GETTING A GRIP ON GEMSTONE CARE
I have noticed a rise in gemstones coming in from jewellers to be repaired and repolished, states DOUG MENADUE. Read more.




 


JEWELLERY HEADLINES THAT ROCKED 10 YEARS AGO
Time flies, huh? It’s interesting how time can change people’s perspective on various issues; what was important yesterday is not so important today. Read more.



 


COLOUR INVESTIGATION: OPAL
The quality of colour can be dissected into vibrancy, evenness, pattern and, in some cases, uniqueness; however, what on earth causes it? This series is dedicated to exploring the different causes of colour in gemstone minerals. STACEY LIM reports. Read more.


READ IT ALL IN JEWELLER'S JULY ISSUE. OUT NOW!
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Wednesday, 19 September, 2018 11:53pm
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