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					De Beers
				
	 
			 
			
				 Jewellers hit by crime wave
			
			
				Posted May 11, 2010 | 
			 
   			
			
				World-famous jewellery brands are being targeted by brazen thieves, with
 De Beers and Tiffany & Co the latest victims.
			 
			A gang of 10 robbers used sledgehammers to break into the De Beers and Tiffany & Co stores in London’s Westfield shopping centre. 
  At least $1.6 million in jewellery was stolen in the night raids on Wednesday, May 5, The Australian reported last week
  The robbery was over in just a few minutes, with the thieves fleeing the scene in stolen cars.
  A high-speed police chase followed, however the gang managed to elude police.
  After the robbery, Francois Delage, chief executive of De Beers, raised a few eyebrows by turning news of the theft into a sales pitch.
  "This is an unfortunate incident, but is yet another reminder of the timeless allure of diamonds," he said.
  London jewellers have experienced a spate of similar attacks over the past year, often involving gangs of thieves and heavy tools.
  More than $6.7 million worth of goods have been taken from Watches of Switzerland, Cartier, Dolce & Gabbana and Tiffany & Co.
  The most notable robbery occurred in August last year, when more than $67 million worth of diamonds were stolen from Graff Diamonds - Britain’s biggest jewellery robbery of all time.
  Three teenagers have been arrested in relation to the most recent robberies, although charges are yet to be laid.
  More information: Security tips for retailers
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