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Articles from DIAMONDS BY CUT - BRILLIANT (ROUND) (280 Articles), DIAMOND CUTTING SERVICES (16 Articles)











‘World’s brightest diamond’ patented

Diamond manufacturers Dharmanandan Diamonds announced earlier this month it would distribute a range of new diamond cuts, which the company claims to be the “world’s brightest diamond[s]”.

The licensing partnership with diamond cutter Mike Botha will consist of eight patented diamond shapes: the Sirius Star 80 Round, Sirius Star 100 Round, Sirius Star Cushion, Sirius Star Cushion 100, Sirius Star Square, Sirius Star Octagon, Sirius Star 88 Round and Sirius Star Oval.

Upon signing the agreement, Botha said: “This is a tremendous milestone for the Sirius Star brand as Dharmanandan has the depth of expertise and global reach to carry the brand in adequate inventory in all the sizes and clarity necessary for successful distribution.”

Mike Botha
"This is a tremendous milestone for the Sirius Star brand as Dharmanandan has the depth of expertise and global reach to carry the brand in adequate inventory in all the sizes and clarity necessary for successful distribution."
Mike Botha, Diamond Cutter

The cuts are marketed to offer “additional light performance compared to a round brilliant cut and address the retailer’s issue of shrinking profit margins.”

The Sirius Star 80 is said to feature greater scintillation and increased light return, improved brilliance and higher visual appeal than various other round cuts. Its 80 inclined facets include an eight-pointed star pattern in the pavilion with 100 per cent light return while the Sirius Star 100 features a 10-pointed version.

DDPL director Sandip Patel said the range would offer retailers a point of differentiation in the market and would provide their customers a product of both “visual beauty and light performance.”

“This exceptional line-up for proprietary shapes gives us an opportunity to transform how we scale our business in the Special Cut segment, allowing us to reach more people around the world faster, while also enhancing the experience we offer to our customers,” he said.

Botha counts almost 50 years in the diamond industry. His career that began in South Africa has taken him to Russia and Canada where he worked across certification programs, consultancy and education with leading diamantaires.

The collection, which is now available to Australian and New Zealand retailers, is named after the Sirius Star, the brightest star in the sky. It will be the latest addition to Dharmanandan Diamonds' manufacturing of over half a million carats a year.

From left, Vipul Sutariya, Mike Botha, Hitesh Patel, and Shailesh Patel signed the Dharmanandan Diamonds agreement in Surat, India to patent the Sirius Star cuts
From left, Vipul Sutariya, Mike Botha, Hitesh Patel, and Shailesh Patel signed the Dharmanandan Diamonds agreement in Surat, India to patent the Sirius Star cuts


Inspired from and named after the Sirius Star, the diamonds feature greater scintillation and increased light return improved brilliance
Inspired from and named after the Sirius Star, the diamonds feature greater scintillation and increased light return improved brilliance

 

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Thursday, 18 October, 2018 12:30pm
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