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When it comes to the web, it’s all about standing out
When it comes to the web, it’s all about standing out

How to stand out in the online market

Just a few simple steps will get the attention of prospects online and blow away the competition. SIMON DELL reports on the easiest techniques for boosting your web profile in order to increase traffic and sales.

Standing out from the competition in the market is crucial to your business’ growth and success. With today’s technology upgrades, your online presence can be a great way to attract customers.

If you’re looking to improve your virtual presence to enable your business to gain exposure online, here are a few tips to consider from the very beginning.

Start a business website

If you want to have a place in a competitive market, creating a simple, well-designed website is a good idea to boost your virtual presence. The site helps customers know more about your business and the products or services you’re selling.

Take advantage of SEO

If you want your business to be well-known, you should make sure your website is designed to increase your online visibility – think about incorporating search engine optimisation (SEO) components such as meta tags and keywords so people can find you fast. This will give you an edge on search-engine results.

Build a smart strategy from the start to make sure you get favourable results. Talk to an SEO specialist to get started with your digital marketing strategy.

Make your site mobile-friendly

There are many potential customers online and almost all of them use mobile devices at least occasionally to search for a particular product or service. Tap this market by ensuring your website is mobile-friendly.

With so many jewellery stores in the market, you need to be one step ahead at all times. To do this, you should know how your website is performing within your local area. Having a mobile-friendly site is beneficial for your search-engine rankings and for your customers too.

Build a business profile on Google
"The more you communicate with prospects, the more they realise you are human. This builds trust, shows passion, and creates a veneer of authenticity across all your business dealings"

As an entrepreneur, you should be listing a business profile on Google and ensuring it is verified and updated. Make sure it includes all the important information, including the services you provide, your location and store hours, some relevant product photos and any links to blog posts, if you have one.

Update this information regularly as the more you update your Google business profile, the higher you will appear in the search engine’s results.

Generate useful content

You’ll stand out from competitors if you become a trusted expert in your industry. Apart from having a website, you can establish a good profile for your company by producing relevant content.

If you want to communicate with online shoppers, start creating newsletters and/ or blogs. That way, you can share ideas about the industry, offer practical advice or discuss new product. This also encourages prospects to express themselves by posting comments, which you can use to build relationships.

The more you communicate with potential customers while they are researching their purchases, the more they realise you are human. This builds trust, shows passion, and creates a veneer of authenticity across all your business dealings.

Be social

Like other online platforms, social media can be a great way to introduce products and services to the online market. If you’re looking to spread the word about your business, become active on social media.

Gaining leverage in the market means using social media for announcements and promotions, as well as to respond to questions and even criticism in a public forum.

Narrow down your niche

Your business can’t serve everyone, especially if you’re running a service-based company. Using a complicated approach is not always an effective way to service your customers. It’ll only make it difficult for people to determine whether your service is what they’re seeking.

Instead, defining who it is that you serve can be the best way to stand out in the commodity market. For example, a New-York business called Movers NYC only targets those people who are moving within or out of New York City. Just by looking, customers will know immediately if that service is the right fit for their needs.

Closing thoughts

Growing your business isn’t easy. You may have to undergo a few setbacks that will test your determination, courage, and skills; however, by following the tips above, you can begin to build your business’ online presence as well as differentiate it from other similar brands in the online commodity market.











ABOUT THE AUTHOR
Simon Dell

Contributor •

Simon Dell operates his own agency, focusing on digital marketing strategies and customer engagement. Learn more: simondell.com

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Thursday, 21 November, 2019 09:44pm
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