Have you recently launched a new business? SIMON DELL says that you can create significant results from a modest investment in digital marketing. Read more »

Digital marketing strategy on Instagram has changed significantly. SIMON DELL provides helpful advice on navigating this new landscape. Read more »

It’s easy to fall behind in a rapidly changing retail environment. SIMON DELL says you must treat your email marketing strategy as constantly evolving. Read more »

Are you struggling to introduce younger consumers to your business? SIMON DELL reveals the principles for pitching your business to younger consumers. Read more »

As another year begins, it’s essential to reflect on the evolution of the marketplace. SIMON DELL reveals current trends in digital marketing. Read more »

Word of mouth spreads faster than ever for today’s retailers. SIMON DELL outlines the impact negative reviews have on businesses. Read more »

What is a social media algorithm, and how does it affect your business? SIMON DELL breaks down the fundamentals of social media marketing. Read more »

How can your business make the most of the opportunities the internet presents? SIMON DELL explains the fundamentals of a successful digital marketing strategy. Read more »

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Shopping preferences change from generation to generation. SIMON DELL explains the characteristics which define today’s youngest consumers. Read more »

What separates the best from the rest when it comes to marketing? SIMON DELL explains the five key principles of visual hierarchy. Read more »

A pioneering wonder in digital communication, email has proven itself as a powerful marketing tool. But has it outlived its usefulness in this modern and disruptive era? Not yet! SIMON DELL explains why. Read more »

Is social media working for your business? Could it be better? SIMON DELL goes back to basics to help you improve your online strategy. Read more »

Loyalty programs provide numerous benefits for businesses. It's a chance not to be missed. SIMON DELL shares expert advice on strategies to keep customers coming back. Read more »

In part two of this series on Instagram Shopping, Simon Dell provides a step-by-step guide to setting up an Instagram Shop to best benefit your business. Read more »

Retailers who are aiming to increase their e-commerce sales should consider using the social media tool Instagram Shopping, writes SIMON DELL in this two-part series. Read more »