How can your business make the most of the opportunities the internet presents? SIMON DELL explains the fundamentals of a successful digital marketing strategy. Read more »

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Shopping preferences change from generation to generation. SIMON DELL explains the characteristics which define today’s youngest consumers. Read more »

What separates the best from the rest when it comes to marketing? SIMON DELL explains the five key principles of visual hierarchy. Read more »

A pioneering wonder in digital communication, email has proven itself as a powerful marketing tool. But has it outlived its usefulness in this modern and disruptive era? Not yet! SIMON DELL explains why. Read more »

Is social media working for your business? Could it be better? SIMON DELL goes back to basics to help you improve your online strategy. Read more »

Loyalty programs offer myriad benefits for businesses, explains Simon Dell, who advises the ins and outs of strategies to keep shoppers coming back for more. Read more »

In part two of this series on Instagram Shopping, Simon Dell provides a step-by-step guide to setting up an Instagram Shop to best benefit your business. Read more »

Retailers who are aiming to increase their e-commerce sales should consider using the social media tool Instagram Shopping, writes SIMON DELL in this two-part series. Read more »

Content has always been important in digital marketing, but the landscape has now shifted, writes SIMON DELL, who advises business owners to focus on new ways of communicating online. Read more »

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One of the most versatile and dynamic ways to engage with potential customers is through Instagram Stories – but it requires proper planning, writes SIMON DELL. Read more »

For all retailers, climbing the Google ranks is both an important issue and a constant battle. SIMON DELL explores the simple reasons you may be falling behind – and how to get back on top. Read more »

Just a few simple steps will get the attention of prospects online and blow away the competition. SIMON DELL reports on the easiest techniques for boosting your web profile in order to increase traffic and sales. Read more »

SEO remains a necessary part of retail marketing and writing for search engine optimisation starts with a strong page title and description. SIMON DELL reports. Read more »

Successful social media requires careful consideration. Digital marketing consultant SIMON DELL lists the questions that firms should ask before launching online content strategies. Read more »

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Using an email autoresponder is a crucial step in not only welcoming new subscribers but also converting those subscribers into customers. SIMON DELL reports on how to develop a winning email strategy. Read more »