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Nomination’s signature Links have been given a cool new vibe with the much-anticipated promotional campaign.
Nomination’s signature Links have been given a cool new vibe with the much-anticipated promotional campaign.

Exciting new look for Nomination goes live

Italian jewellery brand Nomination has unveiled a new marketing campaign called “One for me, one for you”.

The full video and artwork were uploaded to the official Nomination social media channels over the weekend after being revealed at the Vicenzaoro trade show in Italy.

The Nomination Australia and New Zealand Instagram and Facebook channels were updated on Monday 9 September, in line with the global campaign launch date. Nomination stockists have been invited to share the campaign video to their own Facebook and Instagram accounts, tagging @nominationitalyofficial.

Ken Abbott, Timesupply managing director
Ken Abbott, Timesupply managing director
"Nomination Composable is unisex, multigenerational, and original. It celebrates the gift of sharing and connecting with people – the people we love. What a campaign, what an opportunity”
Ken Abbott, Timesupply

“One for me, one for you” promotes Nomination’s signature composable links in a fresh, modern way, emphasising the shareable, personalised feel of the jewellery. Links representing friends, love, animals, travel and family are explored in the campaign.

The collection includes more than 2,000 links featuring engraving, gemstones, enamel, cubic zirconia and natural diamonds. The stainless steel base comes with 18-carat gold, 9-carat rose gold or sterling silver plating.

New York-based production designer Giovanni Bianco – former creative director of Vogue Italia – was behind the energetic and diverse campaign, and directed the video clip. 

Bianco’s agency, GB65, has created video content for Rihanna’s Fenty brand as well as Italian fashion houses Marni and Missoni.

In a statement, Nomination management praised Bianco’s “talent and international vision” as well as the “rhythm and attention-grabbing attraction” of the video.

As the campaign went live, Ken Abbott, managing director of Nomination distributor Timesupply, told Jeweller: “Nomination Composable is unisex, multigenerational, and original. It celebrates the gift of sharing and connecting with people – the people we love. What a campaign, what an opportunity.”

 

wATCH NOMINATION'S NEW CAMPAIGN VIDEO

 

 











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Friday, 13 December, 2019 01:17pm
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