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The Tiffany Men’s collection includes jewellery, accessories and luxury versions of everyday objects.
The Tiffany Men’s collection includes jewellery, accessories and luxury versions of everyday objects.

Tiffany & Co. launches first full men’s collection

One of the world’s most iconic jewellery companies, Tiffany & Co. will launch its first men’s collection on 1 October.

While the company has offered a limited selection of men’s jewellery over the years, this is the first full collection to specifically target male clientele.

The range of nearly 100 items includes cufflinks, tie bars, made-to-order trophy rings and watches, as well as leather goods, a diamond ballpoint pen and 18-carat gold cuff bracelets.

Notably, it also incorporates luxury versions of everyday objects and accessories.

Reed Krakoff, Tiffany & Co.
Reed Krakoff, Tiffany & Co.
“We have a newfound focus on expanding the men’s collection to give the customer more of what they’re coming in for”
Reed Krakoff, Tiffany & Co.

Among the items available are a sterling silver shoehorn, ice tongs, a paperweight, billiard balls, a yoyo and a sterling silver-and-amazonite board game. One of the most eye-catching – and expensive – pieces is a solid sterling silver and 24-carat gold vermeil chess set.

The collection uses many stalwart materials of the men’s jewellery category, including sterling silver and stainless steel, as well as masculine, utilitarian motifs like chains and wrenches.

Reed Krakoff, creative director Tiffany & Co., said, “We have a newfound focus on expanding the men’s collection to give the customer more of what they’re coming in for. Our men’s clientele is interested in wardrobe pieces, in travel, with this sense of a curated life.”

The Associated Press quoted Krakoff as saying that half of Tiffany & Co.’s existing customers are men, who largely purchase jewellery for women.

The Tiffany Men’s range will be stocked in its own separate section of Tiffany stores, and will also be available online. Prices range from $US295 to $US22,000 ($AU434 to $AU32,420).

The Tiffany Men’s product line comes amid mixed financial results for the company, which was founded in 1837. While revenue has remained steady, same-store sales, engagement jewellery sales and designer jewellery sales all fell in the first half of 2019.

The global men’s jewellery market is valued at $US5.8 billion, according to data from market research firm Euromonitor.

 

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More reading:
Men’s jewellery: the great untapped market
A new frontier for men’s jewellery
Men’s jewellery: forging a new identity

 











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