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Articles from DIAMOND JEWELLERY (875 Articles), DIAMONDS BY TYPE - SYNTHETIC / LAB-CREATED (99 Articles)











Lightbox Jewelry is now testing a bricks-and-mortar retail strategy in the US.
Lightbox Jewelry is now testing a bricks-and-mortar retail strategy in the US.

Lightbox Jewelry to be stocked by retailers

De Beers has announced its synthetic diamond jewellery brand, Lightbox Jewelry, will soon be available at US retailers Bloomingdale’s and Reeds Jewelers.

Lightbox was launched in September 2018 and manufactures pendant necklaces, stud earrings, bracelets and stacking rings set with synthetic pink, blue and white diamonds, priced uniformly at $US800 per carat.

Previously, the range was only available to purchase through the Lightbox website and retail ‘pop-up’s, the most recent of which was held in September in Miami, Florida.

Steve Coe, Lightbox
Steve Coe, Lightbox
“It’s clear that [consumers] are interested in fashionable, affordable lab-grown diamond jewellery, which is not currently available in store”
Steve Coe, Lightbox

Now, as part of a ‘trial run’ that could last up to six months, the jewellery is set to be stocked at selected Bloomingdale’s locations and in 30 Reeds Jewelers stores, as well as on the e-commerce websites of the two retailers.

Bloomingdale’s is a luxury department store, while Reeds Jewelers is an independent, family-owned jewellery chain.

As part of the deal, the Lightbox pieces must be displayed separately from natural diamond jewellery, and clearly marked as being set with synthetic stones.

Steve Coe, CEO Lightbox, said, “We have talked to many consumers since launch, and it’s clear that they are interested in fashionable, affordable lab-grown diamond jewellery, which is not currently available in store.”

Coe added that the initial retail partnerships were designed to test demand and to discover more details about the types of consumers who purchase synthetic diamond jewellery.

He added that a “positive response” from customers would prompt the business to explore “further expanding distribution” to retailers.

While Canadian consumers can currently purchase Lightbox through its website, no other plans for international shipping or retail have been announced.


More reading:
Synthetic diamond prices fall 60 per cent
Lightbox Jewelry opens to the public
De Beers enters synthetic diamond market with new collection

 











Jesse-Leigh Elford Photography
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