Changing consumer habits and purchasing patterns are often based on the changing economy.
In tough times, consumers don't stop spending entirely; they simply change the way they spend, and smart businesses can leverage these changing trends by evolving to meet consumers' needs.
In the case of multi-piercing trends, retailers can bundle stock and have an attractive selection of diamond or gemstone studs for customers to mix and match. Miniature chains, hoops and huggies can all be part of the vast array of jewellery you offer to your customers.
Attractive designs and affordable price points for smaller pieces can equate to multiple purchases and repeat sales.
Revisit your existing stock with new eyes
Are you inspired to start creating a multi-piercing display right now? The good news is that oftentimes you will already have the necessary stock in hand.
Reassess your offering of studs and hoops to see if you can re-merchandise them as part of a larger selection for clients to mix and match.
Create themes – for example, the colour green or a star constellation – and offer creative solutions that resonate with your customer’s personality and style. Ensure your window merchandising reflects this offering.
Pierce more holes in your earring stand to display multi-piercings and place it prominently in your window so that customers know that you specialise in offering creative designs.
Asymmetric earrings are also a big trend, so rethink the way you display your stock!
Revisit your stock with new eyes and have fun helping customers express their individual style.
Feeling inspired? See examples below to see how other jewellery brands have put together their multi-piercing offering.
Sapphire and gold

Thomas Sabo
EMERALD COCKTAIL

The Last Line
RAINBOWS IN EVERY WAY

Nieva Store
COLOURFUL HUGGIES

Sarah Stone
LET THAT GARDEN GROW

Wish and Whim Jewelery
HIDDEN STUDS AND SPARKLE

My Piercing Beautiful
PUNK PRINCESS

Mz. Monroe
MIXING TEXTURES

Stone and Strand
STUDDED AFFAIR

Nicole Mitchell
BLOSSOM AND VINES

Kismet by Milka
TO THE STARS AND MOON

Lily and Mitchell
HEAVEN IN MY EARS

The Everygirl
STARS AND LIGHTNING

Maria Tash
SEEING IT DIFFERENTLY

Adina's Jewels
THUNDERSTRUCK

Nina Segal Jewelry
STUDDED IN FLORAL

Serendipity in Seoul
GOLDEN MOON

Rue Gembon
WRITTEN IN THE STARS

Logan Hollowell
CONSTELLATIONS

Edeline.Pinshouse
GOLDEN COINAGE

Bruna Moreschi
SIMPLE FuN

Thomas Sabo
LOOPED INTO HOOPS

Maison Miru Jewelry
SPELL IT OUT

Emueroe
METAMORPHOSISED

Roseark
NON-STOP GLITTER

Coveteur
IN FAITH

Steal the Look
LOOPS FOR YOU

Femme Fatal 2.0