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Pandora is restructuring its Asia-Pacific operations, with its regional headquarters – excluding China – moving to Sydney. Image: Charms from the Pandora x Disney Collection
Pandora is restructuring its Asia-Pacific operations, with its regional headquarters – excluding China – moving to Sydney. Image: Charms from the Pandora x Disney Collection

Pandora Jewelry restructures Asia-Pacific operations

Just 18 months after restructuring its international operations, jewellery company Pandora has announced it will eliminate one of its 10 regional divisions, consolidating its Asia-Pacific operations in the process.

The company announced the closure of three regional headquarters in March 2020 – alongside the loss of 180 jobs – when it restructured the business into 10 ‘Clusters’, with the Asia-Pacific region divided into China, Pacific and Rest-of-Asia.

David Allen, general manager, Pandora Pacific and Greater Asia
David Allen, general manager, Pandora Pacific and Greater Asia
"The leadership team in the Pacific is reviewing the required resources, including the current organisational structure, to ensure that we are able to realise the full potential of our expanded Pacific and Greater Asia business"
David Allen, Pandora Jewelry

However, the Rest-of-Asia division, including Hong Kong, Japan, and Singapore, will now be assimilated into exisiting Clusters.

David Allen, current general manager of the Pacific Cluster – which includes Australia and New Zealand and is based in Sydney – will take control of the Japan and Singapore markets, as well as 11 other distributor-controlled markets throughout Southeast Asia and Korea. 

Allen told Jeweller, "The leadership team in the Pacific is reviewing the required resources, including the current organisational structure, to ensure that we are able to realise the full potential of our expanded Pacific and Greater Asia business."

Meanwhile the Hong Kong, Taiwan, and Macau markets will be absorbed into the new Greater China Cluster, headquartered in Shanghai and led by current China general manager Jacques Roizen.

The transition is scheduled to be completed by February 2022, at which point Rest-of-Asia general manager Alan Chan will depart the company.

According to a statement from Pandora, the decision to reduce the number of regional clusters was made to “optimise our operating structure and create further commercial synergies – with the overall goal of capturing the growth opportunities that we are targeting in our new Phoenix strategy.”

Phoenix is the title of Pandora’s new strategic initiative, announced at the end of Q1 2021.

Martino Pessina, chief commercial officer, Pandora, said, “With this merger, we look forward to building two strong clusters that will be both aligned to our Pandora values and focused on the strategic objectives outlined in Phoenix.

“We strive to create synergies within each new cluster enabling them to be more agile in responding to market conditions and to meet strategic goals.”

Pessina added, “I would like to thank Alan Chan for his many contributions to Pandora and I wish him success in his future endeavours.”

Pandora recently released strong financial results for the second quarter of 2021; approximately 5 per cent of its global store count is predicted to remain closed throughout the second half of the year due to government-mandated lockdowns.

 

More reading:
Pandora’s sales, share price on the rise
David Allen returns to lead Pandora Australia; Phil McNutt steps down
Pandora to cut 180 jobs in corporate restructure











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