The latest Victoria’s Secret Fantasy Bra features thousands of diamonds, brought to life by a team of jewellers who spent more than 1,000 hours crafting the intricate piece. | Source: National Jeweller/Getty Images/Frazer Harrison

Jacob Arabo, founder and creative director of Jacob & Co.

The front and back of Jacob & Co.’s $50 million diamond Fantasy Bra

The Fantasy Bra features a 75.54-carat fancy vivid yellow diamond, surrounded by 4,409 white diamonds totaling 1,373 carats, featuring an array of cuts, including Jacob & Co.’s signature Angel cut.

Jacob Arabo, founder, chairman, and creative director of Jacob & Co., with the 2026 Victoria’s Secret Fashion Show Fantasy Bra

Jacob & Co.’s diamond Fantasy Bra required 3,218 individual elements.

Kylie Jenner made a striking Victoria’s Secret Fashion Show debut, commanding attention in white wings and a diamond-encrusted Fantasy Bra by Jacob & Co.