Done right, social media can be a massive asset for retailers; however, disaster is always just one post or tweet away. IAN SPENCER says it’s time for businesses to conduct a social media spring clean. Read more »

Successful email marketing depends upon a strong and healthy subscription list. IAN SPENCER outlines some strategies that retailers can use to expand their online mailing lists in 2017. Read more »

Touted as essential for web marketing, Google Analytics can also be overwhelming to the casual user running a small business. IAN SPENCER outlines the best ways to interpret data from the popular analytics service. Read more »

An increasing number of retailers are relying on the internet to help generate sales, which means they need to focus on being ‘found’ by Google – not an easy task when the rules of SEO seem to change so often. IAN SPENCER dispels some of the most popular SEO myths. Read more »

Studies show an increasing number of people are turning to online videos in search of information. IAN SPENCER reports retailers who embrace this behaviour will go a long way towards securing extra business. Read more »