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Search Results - Ian Spencer

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Time for a social media spring clean

Done right, social media can be a massive asset for retailers; however, disaster is always just one post or tweet away. IAN SPENCER says it’s time for businesses to conduct a social media spring clean. Read more »

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How to boost email lists in 2017

Successful email marketing depends upon a strong and healthy subscription list. IAN SPENCER outlines some strategies that retailers can use to expand their online mailing lists in 2017. Read more »

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Five reasons to use Google Analytics

Touted as essential for web marketing, Google Analytics can also be overwhelming to the casual user running a small business. IAN SPENCER outlines the best ways to interpret data from the popular analytics service. Read more »
Image courtesy: <a href="http://www.iim.fr/traffic-manager-chef-de-projet-web-mobile-le-salaire-des-metiers-du-web/" target="_blank">IIM</a>

Feature Stories
Busting SEO myths once and for all

An increasing number of retailers are relying on the internet to help generate sales, which means they need to focus on being ‘found’ by Google – not an easy task when the rules of SEO seem to change so often. IAN SPENCER dispels some of the most popular SEO myths. Read more »

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Sharing secrets is good for business

Studies show an increasing number of people are turning to online videos in search of information. IAN SPENCER reports retailers who embrace this behaviour will go a long way towards securing extra business. Read more »

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Wednesday, 24 July, 2019 04:30am
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