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Search Results - Brian Jeffrey

your search of 'Brian Jeffrey' has 9 results.

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Failing to keep appointments and ignoring calls are sure signs of a PWOT.

Tips on Selling
Stop talking to PWOTs and use your sales time effectively

The art of maximising sales centres on weeding out those customers who are a PWOTs – a ‘potential waste of time’ – and instead identifying the shoppers who actually want to buy from you, writes BRIAN JEFFREY. Read more »

Business
The critical factors when managing your staff during a recession

Tough trading conditions can bring out the worst in a manager – but they are also an opportunity to show your best leadership qualities, explains BRIAN JEFFREY. Read more »
Certain tactics nibble away at profits

Tips on Selling
Retailers must beware of the nibbler

Some customers will chip away at your profits while you unwittingly chase the sale. BRIAN JEFFREY offers a simple way to stop the nibblers in their tracks, protect your bottom line and retain your product’s value. Read more »
If a pitch starts badly, it won’t improve

Tips on Selling
How to lose a sale - before you get it

It’s surprisingly easy to lose a sale. From inadequate communication to bad timing, BRIAN JEFFREY explores the common pitfalls, oversights and mistakes sellers make when interacting with prospective clients. Read more »
Each ‘no’ will eventually lead to a ‘yes’

Tips on Selling
How to conquer your fear of closing sales

Closing is the hardest part of any sale because it exposes salespeople to rejection; however BRIAN JEFFREY says fearing it is not the answer- expert sales staff can use it to their advantage. Read more »
Slow trading periods require proactivity

Tips on Selling
The key to selling in slow times

All salespeople eventually experience a period of slow trading. BRIAN JEFFREY says that what salespeople do during these times is what separates the professionals from the amateurs. Subscription required. Read more »

Tips on Selling
Your sales staff are talking too much!

In sales, there’s a time to talk and a time to listen. BRIAN JEFFREY says selling can improve when staff stop talking because when it comes to this industry, the gift of the gab isn’t so much a gift as it is a sin. Subscription required. Read more »
Image courtesy: <a href="http://bit.ly/2bgqGJe" target="_blank">Flickr/Leonid Mamchenkov</a>

Management
Are jewellery salespeople worth their salt?

Businesses are reliant upon sales staff to bring in enough revenue to cover not only their own expenses but also all expenses. BRIAN JEFFREY reports salespeople who don’t do this are not worth their salt. Subscription required. Read more »

Tips on Selling
Five things to think about before giving staff a bonus

Bonuses can be an integral part of a salesperson’s remuneration but BRIAN JEFFREY says the failure to implement incentives properly can get jewellery retailers into a bit of trouble. Subscription required. Read more »

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