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Search Results - Denyse Drummond-Dunn

your search of 'Denyse Drummond-Dunn' has 8 results.

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Maintaining a consistent understanding of who your competitors are will further strengthen your knowledge of your customers. | Adobe Stock

Business
Every successful marketing strategy begins in the same place

Marketing campaigns are rarely successful without a thorough understanding of the target audience. DENYSE DRUMMOND DUNN asks an important question – how well do you know your customers? Read more »
If you focus on maintaining the desire your customers have to continue a relationship with your business, this will set up the ideal conditions for successful word-of-mouth marketing. | Source: Shutterstock

Business
The keys to word-of-mouth marketing: Part I

Fewer factors influence the success of a jewellery business as much as reputation. DENYSE DRUMMOND-DUNN discusses the secrets to successful word-of-mouth marketing. Read more »
Metrics don’t mean much if it doesn’t resonate with customers.

Business
Gain inspiration from these marketing gurus

It pays to gain knowledge from experts who excel in their craft, especially in marketing. DENYSE DRUMMOND-DUNN shares nuggets of wisdom from some of today’s renowned marketers. Read more »

Business
When less is more: The essentials of customer segmentation

Attracting more customers guarantees higher profits – or does it? DENYSE DRUMMOND-DUNN explains how selling more to fewer people can be a more successful strategy. Read more »

Business
Modern marketing: A new paradigm for success

With the rapid pace of technological change and increasingly savvy consumers, Denyse Drummond-Dunn reveals the key to adapting your marketing strategy for today’s world. Read more »
Ensure your marketing plan covers all the necessary bases.

Business
Five questions your marketing plan should be able to answer

Writing a marketing plan is easy – writing an effective marketing plan can be a much trickier proposition, explains DENYSE DRUMMOND-DUNN, who advises taking a question-based approach to the task. Read more »

Management
Seven ways to respect customers

There are right and wrong ways to request customer data and DENYSE DRUMMOND-DUNN says using the right protocol is essential for establishing long-lasting customer relationships. Subscription required. Read more »

Business
‘Once upon a time, there was a jewellery brand...’

Storytelling exists in all cultures; it is used to convey learning and history, as well as to entertain children and adults alike. DENYSE DRUMMOND-DUNN discusses the use of storytelling in brand marketing. Read more »

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