If behavioural science is so good, why aren’t more people using it? BRI WILLIAMS examines a few common myths about consumer decision-making. Read more »

BRI WILLIAMS reveals how to tailor your sales message to the two types of consumers – promotion-focused and prevention-focused. Read more »

From performance criticism to budget cuts, bad news is a part of business – but there are ways to mitigate and manage the damage, writes Bri Williams. Read more »

To increase the effectiveness of your sales techniques, it is critical to understand your customer’s behaviour and thinking, writes BRI WILLIAMS. Read more »