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Search Results - Bri Williams

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Are your customers prevention-focused or promotion-focused?

Tips on Selling
Strategies for selling to different personality types

BRI WILLIAMS reveals how to tailor your sales message to the two types of consumers – promotion-focused and prevention-focused. Read more »
Being the bearer of bad news is all about managing emotions.

Management
Is there ever a good way to deliver bad news?

From performance criticism to budget cuts, bad news is a part of business – but there are ways to mitigate and manage the damage, writes Bri Williams. Read more »

Business
Real reasons you can't close the sale - and how to overcome them

To increase the effectiveness of your sales techniques, it is critical to understand your customer’s behaviour and thinking, writes BRI WILLIAMS. Read more »

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