No matter what you are selling, or where you are spelling, the outcome can often be divided by language. TOM MARTIN discussed the difference between two 'hows'. Read more »

It can be difficult to gain business insight from those closest to the industry. TOM MARTIN encourages you to search for a more objective observer. Read more »

Achieving ambitious sales targets involves more than offering new products or working harder. TOM MARTIN discusses how retailers can boost sales by removing friction. Read more »

Market research and data can tell us a great deal. However, TOM MARTIN believes one of the most important things is the ‘why’; and that’s something best left to humans. Read more »