It can be difficult to gain business insight from those closest to the industry. TOM MARTIN encourages you to search for a more objective observer. Read more »

Successfully reaching lofty sales targets is usually about more than just offering better products or selling harder. TOM MARTIN explains how retailers can increase sales by eliminating friction. Read more »

Market research and data can tell us a great deal. However, TOM MARTIN believes one of the most important things is the ‘why’; and that’s something best left to humans. Read more »