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Search Results - Shane O’Neill

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The internet is now the dominant marketing segment for jewellers and commands a significant amount of marketing investment. | Source: Shutterstock

Business
The three keys to digital marketing in 2023

Things change quickly in the digital world and it’s vital that your jewellery business stays ahead of the game. SHANE O’NEILL explains how you can maximise the remarkable opportunities the internet presents. Read more »
Your customers want to see a product from all angles to really get a feel for the piece – give them that experience!

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Is your website sending customers to your competitors

The COVID situation has forced many businesses to rethink their online presence. SHANE O’NEILL offers some practical advice for improving your digital strategy. Read more »
Make sure the user base is your target customer and it has large enough base on a local level.

Business
To TikTok or not to TikTok?

There’s a shiny new tool in the social media marketing world and it’s called TikTok. SHANE O’NEILL weighs up the pros and cons of the application for retailers. Read more »

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