Luxury is a desirable quality, and a true luxury brand like SRK is connected to the minds of consumers. Read more »

A lot has happened since our first Great Diamond Debate - Round I. In the past 12-months, the continuing brouhaha concerning natural versus lab-grown diamonds has become complex, turning into a latter-day ‘land grab’ for the hearts and minds of consumers. Read updates from industry leaders around the world weigh in on the debate. Read more »

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Consumers are increasingly considering diamonds for investment purposes. ARABELLA RODEN explores the pros and cons as well as any potential pitfalls. Read more »

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Six months after De Beer’s surprised the international jewellery industry by entering the synthetic diamond market, we explore whether the decision was a strategic move to ensure competitor innovation did not become blanket disruption or whether De Beers finally saw the light and realised lab-grown diamonds are not a menace after all?

Perhaps it’s even a little bit of both, or perhaps it doesn’t really matter anyway!

Our Great Diamond Debate might help you decide. Read more »

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Ellendale Diamonds Australia celebrates the strength of the heart. Read more »