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Search Results - Soapbox & Opinions, October 2010

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Michael Neuman

Soapbox & Opinions
Where is the love?

To call fine jewellery a ‘product’ is to undermine everything your creation stands for, argues Michael Neuman. Say no to the commodification of your art form. Read more »
Natalie Barney gets on the soapbox to talk about evolving marketing principles

Soapbox & Opinions
The one and only brand

Australian jewellers are only just waking up to the potential of marketing and, says Natalie Barney, it’s crucial they act now to change consumers’ attitude to the industry. Read more »

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