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Search Results - Tips on Selling, May 2015

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Different audiences have differing information requirements

Tips on Selling
Who cares about your marketing message?

Retailers wishing to develop successful marketing messages must first establish successful market segmentation. WILLIAM COMCOWICH asks, “Have you identified your audience?” Subscription required. Read more »
Make customers feel special by listening

Tips on Selling
Shut up and listen to your customer

Listening is central to the selling process and is also at the core of good customer service practices. RICHARD SHAPIRO explains the true meaning and benefits of this crucial sales tactic. Subscription required. Read more »

Feature Stories
Should you list prices on your website?

The decision to put prices on your website is a strategic one. KARYN GREENSTREET says on the one hand, it can leave retailers feeling vulnerable but, on the other hand, pricing can provide invaluable information to prospective customers. Subscription required. Read more »

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Wednesday, 27 March, 2019 12:03am
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Peter W Beck
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