28/11/2024
• Samuel Ord
How much influence do trendsetters have on consumer purchasing patterns regarding jewellery and watches? SAMUEL ORD explores the effectiveness of watch brand marketing using celebrities.
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28/11/2024
• Samuel Ord
Is the passion for Australian jewellery still burning bright? SAMUEL ORD speaks with local jewellery retailers about the priorities and preferences of their consumers.
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26/09/2024
• Samuel Ord
Successfully selling engagement and bridal jewellery is critical for Australia’s independent retailers. SAMUEL ORD explains the basics behind success in the category.
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26/09/2024
• Samuel Ord
When decorating a neckline, there are always two choices: thick or thin? SAMUEL ORD discusses the increasing significance of bold chains and necklaces.
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20/08/2024
• Samuel Ord
What does it mean to be an Australian watch brand? SAMUEL ORD reflects on two decades of keeping the time with Maxum Watches.
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20/08/2024
• Samuel Ord
Watchmaking is an industry that prides itself on heritage and tradition. SAMUEL ORD takes a closer look at a watch brand with a remarkable history.
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05/07/2024
• Samuel Ord
Just as an artist works with the best available materials, jewellers enjoy creating jewellery with rare and elusive diamonds and gemstones. SAMUEL ORD speaks with jewellers about their passion for pink diamonds.
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05/07/2024
• Samuel Ord
Insurance might seem like a mundane administrative task to many business owners. SAMUEL ORD explains why it’s an important part of successful trading.
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05/07/2024
• Samuel Ord
Consumers are spoiled for choice regarding rings; however, deciding what to offer can be a headache for retailers. SAMUEL ORD explains the importance of getting it right when it comes to rings.
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17/05/2024
• Samuel Ord
A timeless symbol of prosperity and luxury, gold jewellery has been adored for thousands of years. SAMUEL ORD explores the evolving world of gold jewellery trends.
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17/04/2024
• Samuel Ord
Editor SAMUEL ORD explains some of the behind-the-scenes work that went into this study and discusses expectations and reality.
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22/03/2024
• Samuel Ord
When the going gets tough, the tough get going. SAMUEL ORD discusses the advantages fashion jewellery products offer retailers in trying economic times.
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