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Search Results - Samuel Ord, Feature Stories

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‘Jewellery brands’ tend to operate as a vertically integrated business model, not as part of a wholesale model. These brands tend to be sold exclusively from company-owned stores. | Source: Messika 2023 Campaign

Feature Stories
The Branded Edge

SAMUEL ORD explains how retailers can turn small wins into significant victories with branded jewellery. Read more »

Feature Stories
Personalising your jewellery - How do you want it?

By its very definition personalised jewellery offers something for everyone. SAMUEL ORD explores the increasing enthusiasm consumers of all ages have for personalised jewellery. Read more »

Feature Stories
Sky is the Limit: Casting and Refining

Advances are constantly made in the world of jewellery manufacturing, redefining what can be achieved by designers. SAMUEL ORD investigates the next major frontier for the pioneers of casting and refining. Read more »

Feature Stories
Pricing doesn't matter: Oh wait, yes it does!

Fundamentally sound product pricing is crucial to the success of a retail jewellery business. SAMUEL ORD explores the application of common strategies, and weighs the pros and cons of each. Read more »
Image source: Anabela Chan

Diamonds
The Perfect Storm: Lab-created diamond jewellery report

With the crisis in Ukraine causing significant issues to the international supply of natural diamonds, the door has been opened for lab-grown diamonds to capture a larger share of the market. SAMUEL ORD investigates the circumstances leading to this opportunity and speaks with retailers about consumer preferences. Read more »
Hero Image: Pandora ME Campaign 2022 featuring Charli XCX; Jewellery Clockwise from Left: Annoushka; Foundrae; Briony Raymond

Feature Stories
The Age of Individualism

Personalised jewellery remains as popular as ever, with consumers continuing to vote with their wallets in favour of products that present sentimental appeal. SAMUEL ORD explores some of the most important trends of 2022. Read more »

Feature Stories
2022 CAD/CAM Report: The digital decade

It’s been 10 years since Jeweller first began exploring the world of CAD/CAM technology, and its impact on the Australian jewellery industry. SAMUEL ORD winds back the clock to examine some early expectations, before surveying the state of play today. Read more »
Image credit: De Beers

Feature Stories
Filling the Fancy Colour Void

Colour diamonds have increasingly become a consumer favourite, reaping great rewards for retailers. Will their popularity continue and where will new sources come from? SAMUEL ORD surveys the landscape with a range of industry voices. Read more »

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