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Digital marketing offers a solution, enabling retailers to reach a broader audience and promote their products. | Source: Graff

Feature Stories
Bridal jewellery in the digital age: The art of engagement

20/02/2025 • Samuel Ord

"If a tree falls in a forest and no one is around to hear it, does it make a sound?" Read more »

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Celebrities with global appeal and fans from diverse corners can introduce previously unknown brands to a worldwide audience of potential consumers. | Source: Richard Mille by Rafael Nadal

Feature Stories
Star Power: How famous faces impact watch styles & sales

28/11/2024 • Samuel Ord

How much influence do trendsetters have on consumer purchasing patterns regarding jewellery and watches? SAMUEL ORD explores the effectiveness of watch brand marketing using celebrities. Read more »

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It’s been a long-held belief in Australian retail circles that consumers are passionate about supporting local businesses and brands.

Feature Stories
Aussie Allure: For the lovers of homegrown

28/11/2024 • Samuel Ord

Is the passion for Australian jewellery still burning bright? SAMUEL ORD speaks with local jewellery retailers about the priorities and preferences of their consumers. Read more »

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WOLF has celebrated its 190th anniversary by releasing five new collections.

Feature Stories
What's the time Mr Wolf?

20/11/2024 • Samuel Ord

Very few brands survive nearly two centuries. SAMUEL ORD explores the unique history and fascinating legacy of WOLF. Read more »

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Earlier this month, Holloway Diamonds hosted a special showcase that brought the creations of one of the world’s most sought-after jewellery designers back to Australia.

News
Exceptional Jewels: Australian jewellery collectors experience rare showcase

05/11/2024 • Samuel Ord

What do dinosaur bones, space shuttles, religious relics, and fine jewellery all have in common? They’re all objects of fascination to Robert Procop. Read more »

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It's been said that CAD/CAM technology has ‘revolutionised’ the industry by enhancing design precision, improving production times, and enabling greater creativity and customisation in jewellery creation.

Feature Stories
Waking up to the possibilities

26/09/2024 • Samuel Ord

SAMUEL ORD explores the rising popularity of CAD/CAM services and tools in the Australian jewellery industry. Read more »

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<b>L</b> to <b>R</b>: The Argyle Ballerina Pin, LJ West | Argyle Alpha, Glajz | Argyle Pink Diamond Rings, Pink Kimberley

Feature Stories
Do auctions raise the profile of fancy colour diamonds?

26/09/2024 • Samuel Ord

SAMUEL ORD considers the impact high-profile auctions have on the popularity of fancy colour diamonds. Read more »

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Engagement and bridal jewellery sales are crucial to the success of many independent jewellery stores in Australia.

Feature Stories
A beginner's blueprint: Bridal & engagement jewellery sales

26/09/2024 • Samuel Ord

Successfully selling engagement and bridal jewellery is critical for Australia’s independent retailers. SAMUEL ORD explains the basics behind success in the category. Read more »

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At the very heart of jewellery design lies self-expression. When making a bold statement about taste and style, few can rival the impact of a captivating neckline. | Source: David Yurman

Feature Stories
Chains & Necklaces: Thick or Thin?

26/09/2024 • Samuel Ord

When decorating a neckline, there are always two choices: thick or thin? SAMUEL ORD discusses the increasing significance of bold chains and necklaces. Read more »

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Feature Stories
Blow out the candles: Maxum celebrates 25 years of Aussie watchmaking

20/08/2024 • Samuel Ord

What does it mean to be an Australian watch brand? SAMUEL ORD reflects on two decades of keeping the time with Maxum Watches. Read more »

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Feature Stories
Timex: 1854 - 2024 A journey through time

20/08/2024 • Samuel Ord

Watchmaking is an industry that prides itself on heritage and tradition. SAMUEL ORD takes a closer look at a watch brand with a remarkable history. Read more »

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When it comes to insurance, jewellers have been forced to rethink their financial safeguards — whether it be accounting for the coverage associated with staff working from home more often or remaining conscious of the impact of an increased digital presence on their business.

Feature Stories
Peace of mind: Jewellery insurance under the microscope

05/07/2024 • Samuel Ord

Insurance might seem like a mundane administrative task to many business owners. SAMUEL ORD explains why it’s an important part of successful trading. Read more »

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L to R: Mark Mcaskill; Nina's Jewellery; Gerrim; Orange River Diamonds; Ellendale Diamonds

Feature Stories
Rings of Distinction: How do jewellers make the right choice?

05/07/2024 • Samuel Ord

Consumers are spoiled for choice regarding rings; however, deciding what to offer can be a headache for retailers. SAMUEL ORD explains the importance of getting it right when it comes to rings. Read more »

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A timeless symbol of prosperity and luxury, gold jewellery has been adored for thousands of years.

Feature Stories
Year of the dragon: Glory of gold

17/05/2024 • Samuel Ord

A timeless symbol of prosperity and luxury, gold jewellery has been adored for thousands of years. SAMUEL ORD explores the evolving world of gold jewellery trends. Read more »

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