The social media landscape is always changing. MANDY EDWARDS says your marketing strategy must adapt to reflect these changes to avoid failure. Read more »

Variety is the spice of life when it comes to boosting your business’ social media engagement and reach, advises MANDY EDWARDS. Read more »

There are many reasons why business owners struggle to manage – and get results – from their social media marketing, writes MANDY EDWARDS. Read more »

In light of the social-media giant’s business practices, data security breaches and falling user numbers, MANDY EDWARDS asks if it’s really serving clients’ needs – and if digital marketing needs to evolve beyond facebook. Read more »

One of the most important marketing tools during COVID-19 has been social media. MANDY EDWARDS explores how to evaluate the success of social media campaigns through a marketing lens. Read more »

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Social media can be a time-consuming and thankless task but only for business owners that don’t take the time to investigate why. MANDY EDWARDS discusses how to get more out of social media in 2016. Read more »