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Trollbeads began in the late 1970s in Denmark as a beads-on-bracelet product, offering customers the chance to personalise the bracelet with interchangeable pieces. Both originating from Copenhagen, Trollbeads pre-dates rival Pandora by six years.

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Trollbeads headed for regional Australia

Trollbeads has outlined additional plans for an expansive return to the Australian jewellery market, including a focus on regional communities. Read more »
Trollbeads Australia was launched online in August of 2020 and then a physical store was opened in October this year on Chapel Street, Prahan in Melbourne, after a temporary tenancy at Westfield’s Fountain Gate shopping centre.

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Trollbeads jewellery returns to Australian shores

Danish brand Trollbeads has returned to the Australian jewellery market as the first major international brand introduction since the COVID pandemic crippled international trade. Read more »

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