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Search Results - * * No Author, The Great Diamond Debate

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Diamonds
Easy Chart: Know the facts - Natural v Lab-grown diamonds

When a customer comes in and asks you this question, you need to be equipped with the right facts to help them make an informed decision. Learn to articulate the differences and benefits of both natural and man-made stones to find the best fit for your customer. Read more »
The Great Diamond Debate II: Fact vs Fiction – As synthetic stones gain ground, the battle lines are drawn — passion for innovation collides with tension over truth, value, and what “real” truly means.

News
The Great Diamond Debate II: Fact vs Marketing

A lot has happened since our first Great Diamond Debate - Round I. In the past 12-months, the continuing brouhaha concerning natural versus lab-grown diamonds has become complex, turning into a latter-day ‘land grab’ for the hearts and minds of consumers. Read updates from industry leaders around the world weigh in on the debate. Read more »
The Great Diamond Debate I: Natural vs Synthetic – Lab-grown diamonds are shaking the industry’s core, igniting fierce clashes over authenticity, value, and the future of trust in a divided market.

News
The Great Diamond Debate I: Natural vs Synthetic

Six months after De Beer’s surprised the international jewellery industry by entering the synthetic diamond market, we explore whether the decision was a strategic move to ensure competitor innovation did not become blanket disruption or whether De Beers finally saw the light and realised lab-grown diamonds are not a menace after all?

Perhaps it’s even a little bit of both, or perhaps it doesn’t really matter anyway!

Our Great Diamond Debate might help you decide. Read more »

Diamonds
Diamond Awards showcase brilliant design

The Diamond Guild Australia Jewellery Awards celebrated “exemplary workmanship and creative integrity of Australian jewellery design” at its Gala in October. Read more »

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