Aligning with a charity was once a great way to promote product – but is no longer enough to impress customers. MEGAN BRENIG discusses how brands can overcome consumer scepticism about cause marketing. Read more »

No two consumers are alike; they come with different ages, genders, preferences and lifestyles. As such, MEGAN BREINIG states that a one-size-fits-all marketing approach is just not going to cut it. Read more »