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Search Results - Tips on Selling, March 2019

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Customer satisfaction can be fleeting

Tips on Selling
Data matters - satisfaction versus loyalty

Customer satisfaction is not the same as customer loyalty but if customers are happy, does it matter what retailers call it? Yes, says LISA MASIELLO, who argues that the terms aren’t interchangeable. Read more »
Embrace omnichannel retailing

Tips on Selling
New times call for new models

As the retail industry adapts and evolves to meet the demands of the consumer, BRYAN PEARSON discusses what today’s retailers are doing right – and what they’re still getting wrong. Read more »

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