10/11/2020
• Karyn Greenstreet
Social media can annoyingly sometimes feel like a one-way conversation. KARYN GREENSTREET discusses how to encourage commentary from customers in order to boost engagement and ultimately sales.
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04/07/2018
• Lilian Sue
Adding organic content is important but a mix of online content can help businesses ease the pressure to keep fans updated. LILIAN SUE discusses some online tools that can help.
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14/03/2017
• Lux Narayan
Facebook Live is one of the remarkable, recent developments in the social media-marketing world. LUX NARAYAN reports on how small businesses can use the feature to increase customer engagement.
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29/07/2016
• Karyn Greenstreet
Social media can annoyingly sometimes feel like a one-way conversation. KARYN GREENSTREET discusses how to encourage commentary from customers in order to boost engagement and ultimately sales.
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19/09/2014
• Hari Raghavan
Social selling helps businesses cut through the awkward formality of customer communications. Hari Raghavan reports on how to form consumer relationships well before anyone enters a physical store.
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16/07/2014
• Arun Sivashankaran
One of the most important areas on any website is the “About” page. ARUN SIVASHANKARAN reports on how jewellers can optimise this space to generate engagement and establish a relationship with potential customers.
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