16/04/2024
• Doug Fleener
Employees thrive when they are given clear expectations. DOUG FLEENER explains the importance of measuring sales performance.
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08/03/2024
• David Brown
What’s the difference between product and staff training? DAVID BROWN explains the crucial distinction between two essential elements of retail.
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14/02/2024
• Jeannie Walters
Most businesses believe they offer customers a quality experience. JEANNIE WALTERS encourages you to question how true that is.
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14/11/2023
• Shep Hyken
Your business doesn’t always need to go ‘above and beyond’ to succeed. SHEP HYKEN discusses managing customer expectations.
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05/10/2023
• Anastasia Lloyd-Wallis
The COVID-19 pandemic has had a lasting impact on retail. ANASTASIA LLOYD-WALLS details the future habits of consumers.
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11/09/2023
• David Brown
The foundation of every successful jewellery store is a solid core. DAVID BROWN reveals how an understanding of the basic principles of sport can improve your store’s sales.
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10/08/2023
• Bernadette McClelland
In what ways can we use the conventions of the past, to benefit our businesses today? BERNADETTE MCCLELLAND looks back on sales wisdom from the 1960s.
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11/07/2023
• Rich Kizer and Georganne Bender
When faced with the challenge of running a jewellery store, it’s easy to fall into a rut. RICH KIZER and GEORGANNE BENDER explore simple fixes for struggling salespeople.
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11/10/2022
• Ryan Estis
The mindset of the average customer has significantly changed in the past two decades. RYAN ESTIS encourages salespeople to view this as an opportunity, not a challenge.
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16/08/2022
• David Brock
Quality over quantity is one of the most well-known pieces of business wisdom, however how many salespeople ever stop and think about what it really means? DAVID BROCK explores the simple math behind an important business philosophy.
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11/05/2022
• Tom Martin
Successfully reaching lofty sales targets is usually about more than just offering better products or selling harder. TOM MARTIN explains how retailers can increase sales by eliminating friction.
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03/03/2022
• Rich Kizer and Georganne Bender
Running a jewellery business is one thing and ensuring the business is adaptive to the changing times is another. KIZER & BENDER provide useful tips on using ideas to improve sales.
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18/01/2022
• Sue Barrett
Lockdowns, restrictions and social distancing have all played a part in bringing many of us down; SUE BARRETT explores how the pandemic has put workplace mental health in the spotlight.
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19/11/2021
• David Brown
Jewellers know they have to invest in stock, shop fit-outs, advertising and promotion however, DAVID BROWN says investing in staff training is often overlooked.
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16/11/2021
• Bri Williams
BRI WILLIAMS reveals how to tailor your sales message to the two types of consumers – promotion-focused and prevention-focused.
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