Morris and Watson
advertisement
Morris and Watson
advertisement
Morris and Watson
advertisement
Goto your account
Search Stories by: 
and/or
 

News












Trendsetters such as Dua Lipa, Ellie Goulding, Miley Cyrus, Nicole Scherzinger, and Katy Perry have all driven increasing interest in Sif Jakobs, particularly among younger consumers.
Trendsetters such as Dua Lipa, Ellie Goulding, Miley Cyrus, Nicole Scherzinger, and Katy Perry have all driven increasing interest in Sif Jakobs, particularly among younger consumers.

Sif Jakobs to make a splash at Sydney Fair

Following a number of new celebrity endorsements of Sif Jakobs Jewellery, its Australian distributor is anticipating big things from the brand at this year’s International Jewellery Fair.

Since the founding of the brand in 2009, Sif Jakobs has benefited from consistent endorsements in popular fashion and lifestyle media.

Trendsetters such as Dua Lipa, Ellie Goulding, Miley Cyrus, Nicole Scherzinger, and Katy Perry have all driven increasing interest in the brand, particularly among younger consumers.  

Rachael Abbott, manager of marketing and merchandise planning at Timesupply, said these endorsements - as well as a soft launch at last year's Sydney Fair - have fueled the excitement about the brand in the local market.

"Sif Jakobs is not only popular with celebrities - it’s also become a favourite amongst many well-known influencers that have strengthened the brand's presence on social media."
Rachael Abbott, Timesupply

“Sif Jakobs is not only popular with celebrities - it’s also become a favourite amongst many well-known influencers that have strengthened the brand's presence on social media,” she told Jeweller.

“The brand already has a well-established reputation across most of Europe, and with a newly established presence in Australia and New Zealand, the remarkable development of the brand’s international fan base shows no sign of slowing down.”

Sif Jakobs prides itself on high-quality construction using sterling silver 925, 18-carat gold and 18-carat rose gold platings, with AAA-certified cubic zirconias.

Abbott explained that because the gemstones are hand-set - with no glue used in the settings to ensure a higher-quality finish – that many jewellers were taking notice.

“There has been much interest from fine jewellery retailers in particular who appreciate quality sterling silver pieces in elegant and timeless designs,” she said.

Today, Sif Jakobs Jewellery is represented in 21 countries and has won a range of industry awards.

Timesupply will showcase Sif Jakobs Jewellery at the upcoming International Jewellery Fair (19-21 August).

 

More reading
Presentation at Sydney Fair to detail counter-terrorism and money laundering legal reform
Revolutionise your business with a special presentation at Sydney Fair
Innovation and business building the key focus for Sydney Fair
The Branded Edge
An Unshakeable Movement: The Branded Evolution
Duraflex secures new partnership with Daniel Wellington











MGDL Distribution
advertisement





Read current issue

login to my account
Username: Password:
Showcase Australia (JIMACO)
advertisement
SAMS Group Australia
advertisement
Rapid Casting
advertisement
© 2024 Befindan Media