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TenSevenSeven will be launched in the first half of next year, focusing on personalised diamond rings. | Source: Micheal Hill
TenSevenSeven will be launched in the first half of next year, focusing on personalised diamond rings. | Source: Micheal Hill

Michael Hill to launch new high-end diamond jewellery brand

Michael Hill International has announced plans to launch a new jewellery brand targeting high-end consumers called TenSevenSeven.

TenSevenSeven will be launched in the first half of next year, focusing on personalised diamond rings.

The brand will initially be launched as an e-commerce option before rolling out at showrooms in Australian capital cities.

Jeweller contacted Michael Hill for clarification around the name of the brand; however, the spokesperson was tight-lipped - revealing that the name relates to the heritage of the company and that more information would be provided at the launch in October. 

Daniel Bracken, CEO Michael Hill International
Daniel Bracken, CEO Michael Hill International
“While inflation and rising interest rates have impacted consumer spending, I am confident that the group strategy has us well-placed to continue to take market share.”
Daniel Bracken, Michael Hill

Michael Hill’s sales increased by 5.8 per cent to $629.6 million in the past financial year. 

“While inflation and rising interest rates have impacted consumer spending, I am confident that the group strategy has us well-placed to continue to take market share,” CEO Daniel Bracken said.

“The Michael Hill brand demonstrates its strength and resilience with a focus on key milestone moments in the lives of our customers.

“Couple this with the launch of our new TenSevenSeven brand, the Bevilles store expansion, and exciting product innovation for Christmas; the group is well-positioned for the year ahead.”

The company also confirmed that the loyalty program Brilliance by Michael Hill now has more than two million members, representing 82 per cent of overall sales.

More reading
$628 million: Another year of increasing sales for Michael Hill
Done deal: Michael Hill takeover of Bevilles complete
Cost-of-living pressures cause for concern for jewellery retailers
Michael Hill and Bevilles: History never repeats itself, but it does often rhyme
Michael Hill and Bevilles: A tale of opposing branded watch strategies
Michael Hill launches new gold recycling program
Shock takeover: Michael Hill acquires Bevilles
Michael Hill celebrates record first-half revenue

 











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