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Hong Kong jewellery retailer Chow Tai Fook has recorded a 14 per cent increase in sales on a year-on-year comparison, while operating profit increased by 28 per cent. | Source: Chow Tai Fook
Hong Kong jewellery retailer Chow Tai Fook has recorded a 14 per cent increase in sales on a year-on-year comparison, while operating profit increased by 28 per cent. | Source: Chow Tai Fook

Chow Tai Fook celebrates anniversary with record revenue

Hong Kong jewellery retailer Chow Tai Fook has reported record-high revenue and operating profits for the past 12 months.

Operating more than 7,400 stores across mainland China, the retailer recorded a 14 per cent increase in sales on a year-on-year comparison, while operating profit increased by 28 per cent.

Chairman Henry Cheng said the company is focused on increasing its presence abroad.

“As Chow Tai Fook Jewellery celebrates 95 years of excellence, we honour our legacy while looking steadfastly towards the future.

“We are in the process of writing an exciting new chapter in our brand’s story, guided by our vision: To be the leading global jewellery brand that is a trusted lifetime partner for every generation.”

The statement also noted that sales during festive periods remained resilient despite an adverse economy.

In an interview with the South China Morning Post, creative director Nicholas Lieou said that finding a balance between tradition and modern tastes was crucial in the future.

“I love to interpret Chinese culture and heritage for global audiences, and people who can appreciate the intricacy and timelessness of Chinese craftsmanship and gold craft,” he said.

“This approach not only respects our rich heritage but also appeals to the modern consumer, bridging generations with designs that carry deep cultural significance.”

Chow Tai Fook recorded a 22 per cent increase in sales of gold jewellery over the past year, accounting for 82 per cent of total revenue. Sales of diamond and colour gemstone jewellery decreased by 13 per cent.

 

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